This Quarter, Let’s Finally Get SFA Up and Running: How to Create a System That Gets the Sales Team Moving

"We implemented SFA, but it isn't being used on the sales floor"—
. The root cause of this challenge, faced by many companies, lies in "two barriers."

The first is the log barrier”—data simply doesn’t accumulate in the first place.
The second is the “utilization barrier”—even if data is collected, it isn’t used.

Solving just one of these two issues won’t lead to a lasting solution; both must be addressed.

In this webinar, UPWARD, Inc. and SALESCORE, Inc. will discuss the real-world challenges they’ve encountered in their respective fields and the strategies they’ve implemented, in a panel discussion format.

*This webinar is a recording of the session held on May 13, 2026.

• Recommended for

  - We’ve implemented an SFA system, but we’re having trouble getting it to take root on the front lines
  - Our sales data isn’t accurate, so we can’t use it to inform management decisions
  - We end up managing deals using spreadsheets or individual Excel files
  - We want to move away from relying on the intuition of veteran salespeople and build a sales organization that delivers consistent results
  

• Date and time

  Tuesday, July 14, 2026, 12:00 p.m. – 1:00 p.m.

• speaker

  • 

    Head of the Sales & Marketing Division, SALESCORE Co., Ltd.

    Mr. Ryoji Sunaba

    I joined Keyence Corporation as a sales representative right out of college.
    As a member of the Marking Division, I served as a dedicated sales representative for inkjet printers used to print expiration dates and lot numbers, primarily for food and pharmaceutical manufacturers.
    Later, driven by a desire to build a “replicable sales organization,” I joined SALESCORE.
    At SALESCORE, I serve as the General Manager of the Sales & Marketing Division.

  • 

    General Manager, Marketing Department, UPWARD Co., Ltd.

    Takashi Ando

    In 2010, he co-founded Ptmind, Inc.
    The company developed a SaaS platform for digital marketing support, primarily in Asia, and expanded its user base to over 200,000 worldwide.
    He joined UPWARD in 2026. He leads “marketing activities aligned with sales strategies” that go beyond lead generation to focus on closing deals.

• organizing

  UPWARD Co., Ltd. × SALESCORE Co., Ltd.

• Click here to apply