SALES ENGAGEMENT DIGITAL TRANSFORMATIONSUCCESS STORY - HOW KDDI WAS ABLE TO LAUNCH A CRM PLATFORM THAT 2,000 PEOPLE CAN USE ON A DAILY BASIS.

In recent years, many companies have been working on sales digital transformation(digital transformation) to "increase sales" and "improve productivity by streamlining processes.
While CRM as a typical foundation for sales digital transformationis becoming increasingly popular, "sales engagement" is gaining attention as a key success factor for establishing and effectively utilizing CRM.
In this event, KDDI Corporation, which has achieved rapid growth of au PAY by embodying the very concept of sales engagement, will be invited to share the process and key points in realizing sales digital transformation.

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I want to know about sales engagement
・I want to know what is important to realize sales digital transformation
・I want to know best practices for sales digital transformation

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