UPWARD Releases Case Study on Asahi Kizai Co., Ltd.

UPWARD Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter “UPWARD”) has published an interview on its official website featuring Asahi Kizai Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Osamu Kimura; hereinafter “Asahi Kizai”) discussing their use of “UPWARD.”

Case Study: https://upward.jp/case/asahikizai/

■ Background: digital transformation is urgently needed to prevent lost opportunities worth tens of millions to hundreds of millions of yen

For Asahi Kizai’s field sales team, “construction signs” at building sites are an extremely important source of customer information, and the company has increased sales through sales visits initiated by these signs. However, the traditional approach led to issues such as “missed opportunities to visit sites,” “delays in activity reports due to heavy workloads,” and “misalignment among sales representatives.”

■ What Made "UPWARD" the Top Choice

In April 2025, the company implemented "UPWARD" to gain visibility into its sales activities. The reasons for selecting it "at first sight" are as follows:

1. Meets on-site needs: It offered exactly the features we were looking for—such as digitizing weekly reports, occupancy detection, and customer management via maps—without any unnecessary extras or missing essential functions.
2. High cost-effectiveness: The system was deemed to more than justify the investment cost due to its mobile-first design, which makes it easy for field staff to use, and its ability to reliably capture opportunities that were previously missed.

■ Benefits of Implementation: A dramatic reduction in lost sales due to inaction; the system became firmly established on the front lines in just one month

In response to concerns from frontline staff during the initial implementation phase that the new system would increase their workload, management took the lead in phasing out manual processes across the board, resulting in the system being fully adopted by the frontline staff in just one month.

One year after implementation, Yuu Nakao, General Manager of the Second Sales Division, commented, “The biggest waste is losing a deal simply because we didn’t make the approach. I truly feel that implementing ‘UPWARD’ has helped reduce that.” He expressed confidence in the transformation toward a sales structure that never misses an opportunity.

[The case studies page provides more detailed information on the following topics]

• Actual Usage of the "AI Sign Scanning Feature" That Has Significantly Reduced the Workload on Site
• "Things to Do in the Next Two Weeks" Turn Red on the Map? Color-Coded Pin Management for Better Planning
• Projecting "UPWARD" during the morning sales meeting! A system to prevent missed visits within the organization
• Future Outlook

▼ Click here to read the full interview and see how it’s being used (with photos)
https://upward.jp/case/asahikizai/