【Must-See for Managers at Japanese Companies in Thailand!】Business Process Reengineering (BPR) Starting with Customer and Sales Management Comprehensive Introduction from BPR Concepts to digital transformation

digital transformation, yet many face challenges such as "implemented systems failing to take root on the ground" or "not knowing where to start."

The personalization of customer information and the lack of transparency in sales activities lead to duplicate data entry when tools are introduced, hindering productivity gains. Considering Thailand's unique business practices, mobile culture, and the burden of traffic congestion on field staff, what is needed is not merely tool implementation, but "business process reengineering (BPR) of the sales process itself."

This seminar features a collaboration between Thai CC Innovation, Terrasky Thailand, and UPWARD, providing a comprehensive overview from identifying challenges to process optimization, system infrastructure development, and AI-driven field implementation.

Why does sales reform stall? We unravel these bottlenecks from the root cause and present a concrete roadmap for transforming your field operations in Thailand into a "winning sales organization."

▶ Program
Opening: Company Introductions
Part 1: [Thinking Method] Prescription for "Business Improvement" to Prevent Lost Opportunities (Presenter: Thai CC Innovation)
Part 2: [Practice] How to Leverage digital transformation That Get "Chosen" on the Front Lines (Presenter: TerraSky Thailand)
Part 3:[Latest Case Study] The Cutting Edge of " digital transformation " Achieved with AI × Location Data (Presenter: UPWARD)
Networking: Q&A & Networking

About the Speakers

Thai CC Innovation Co., Ltd. (Hokkoku Bank Group) Project Manager

Joined Hokkoku Bank in 2013. After working at a branch, joined the ICT Group within the Consulting Department in 2018, where he engaged in business improvement and system implementation consulting.
In 2021, transferred to the Business Succession & M&A Group, handling M&A operations. From 2024, worked in the Overseas Group supporting overseas expansion. Since February 2025, currently engaged in business improvement consulting primarily for Japanese companies. Has supported approximately 80 consulting projects to date.

TerraSky (Thailand) Co., Ltd. Managing Director

Joined Hewlett-Packard Japan, Ltd. in 2011. Engaged in sales for major manufacturing and financial industries in the Western Japan region. Joined Salesforce.com, Inc. (now Salesforce Japan) in 2015. Served as an Account Executive for major corporations, then Sales Department Manager, and subsequently as Deputy Branch Manager of the Western Japan Branch, supporting the digital transformation numerous digital transformation.
In 2024, joined TerraSky, Inc. In July of the same year, assumed the role of Managing Director at TerraSky (Thailand) Co., Ltd., leading business expansion in Thailand.

Masaki Ishida
Executive Vice President, UPWARD

After graduating from UCLA in 2009, he joined Trend Micro Inc. After working in marketing and sales in new businesses, he started his own business.
In 2015, he joined salesforce.com Inc. (now Salesforce Japan). After working as Inside Sales, Account Executive, and Sales Manager, he was engaged as Branch Manager. He then joined Slack Japan K.K., where he was in charge of the enterprise domain with a focus on the automotive and high-tech industries.
He joined UPWARD in March 2021.

• Recommended for

  【Organizational & Strategic Challenges】
  - Sales activities remain confined to individual minds or chat tools, failing to become organizational assets
  - Aim to eliminate potential sales losses like missed visits or delayed follow-ups
  
  【IT & Tool Challenges】
  - Schedules and reports are scattered across various tools, creating burdens from transcription and double entry
  - In Thailand, where mobile is deeply integrated, we want to achieve smart, smartphone-centric operations
  
  【Management Challenges】
  - We want to track and analyze the current locations and visit statuses of field sales staff
  - We want to advance automated reporting using the latest AI and data-driven management
  

• Outline of the event

  Date: Wednesday, March 4, 2026 Registration: 1:00 PM ~ / Seminar Start: 1:30 PM ~
  Venue: MOVENPICK HOTEL SUKHUMVIT15 BANGKOK　"LOTUS ROOM"
  (Address) Sukhumvit Soi 15 Sukhumvit Road, Klong Toei Nuea Wattana 10110 BANGKOK
  (Nearest Station) BTS Asok Station or BTS Nana Station
  Participation Fee: Free

• organizing

  Thai CC Innovation Co., Ltd. (Hokkoku Bank Group)
  TerraSky (Thailand) Co., Ltd.
  UPWARD Co., Ltd.

• Handling of Personal Information

  Personal information collected during this seminar will be used for contacting participants, seminar operations, and providing related information.
  TerraSky (Thailand) Co., Ltd., Thai CC Innovation Co., Ltd., and UPWARD Co., Ltd. will manage participants' personal information appropriately and comply with laws and regulations.
  
  For details regarding the handling of personal information, please refer to the following link:
  ・TerraSky (Thailand) Co., Ltd. Personal Information Handling Web Page
  https://www.terrasky.co.th/s/policy?language=ja
  
  ・Thai CC Innovation Co., Ltd. Personal Information Handling Web Page
  https://www.ccinnovation.co.jp/common/pdf/protection_policy_thai.pdf
  
  ・UPWARD Co., Ltd. Personal Information Handling Web Page
  https://corp.upward.jp/privacy