SALES TORCH 2026

The “reality of transformation” in sales organizations comes together here.
One of Japan’s largest conferences on sales organization transformation.

SALES TORCH is an annual conference for everyone working on organizational transformation on the front lines of sales.
Masaki Ishida, Executive Vice President of UPWARD, will be speaking at this conference.

“A team that consistently improves sales results,” “a system for training and retention that transcends reliance on individual expertise,” and “a strong yet flexible organization where technology and culture are deeply ingrained.”
——We invite business leaders and practitioners who have already taken on the challenge of achieving these ideals—which many companies strive for—and have succeeded in delivering results and driving cultural transformation.

This is not merely a forum for gathering information; it is a place where you can experience the practical insights and passion of pioneers—who will share “how they made their initial decisions and broke through barriers”
—and transform the “spark” of change that already exists within you into the “next step” that will drive real change.

We will be releasing further details as they become available.
Please check the information attached to your registration confirmation email for the latest updates.

• UPWARD Panel Session

  The Gap That Sets Them Apart: Organizations Where SFA Is a Weapon—and Those Where It Isn’t
  ──A Highly Practical Guide to SFA Implementation from a Pro Who’s Seen Hundreds of Companies in Action
  
  Friday, September 4, 2026, 4:00 PM – 4:45 PM, Substage (Panel Discussion)
  
  SFA isn’t just about “implementing it and calling it a day”—can you fully leverage it to drive sales?
  Speakers with extensive experience in sales operations will candidly discuss, using real-world examples, the structural reasons why SFA implementation often fails, a blueprint for “beyond the system” to drive behavioral change, and why on-the-ground data becomes a key differentiator in the AI era.
  

• Speaker Information

  • 

    Fujitsu Limited, Global Delivery Business Group, EBAS Business Division,
    , Salesforce Business Unit, Customer Success Team, Manager

    Mr. Shun Nakamura

    After graduating, I joined Kurita Industries, Ltd. and began my career as a technical sales representative. In 2020, I moved to Fujitsu Limited. While on secondment to Ridgelinez, I was involved in the consulting business supporting customers with digital transformation.
    After returning to Fujitsu, I worked diligently to establish the Customer Success Team in my current role within the Salesforce Business Division. Leveraging the broad experience and insights I gained at various companies, I have a proven track record of helping customers adopt and utilize Salesforce effectively.
    I currently serve as the manager of the Customer Success Team.

  • 

    Executive Officer and Vice President, UPWARD Co., Ltd.

    Masaki Ishida

    A graduate of UCLA. After working at Trend Micro, he joined Salesforce.com (now Salesforce Japan), where he held positions including Sales Manager and Branch Manager. He joined UPWARD in 2021. While primarily leading sales strategies for enterprise clients, he also serves as an evangelist, promoting digital transformation/AX to maximize the results of field sales.

• Date and time

  Friday, September 4, 2026, 1:00 PM – 8:00 PM

• Outline of the event

  Venue: Toranomon Hills Forum (Minato-ku, Tokyo)
  Admission: Free
  Organizer: SALESCORE, Inc.
  ------------
  SALES TORCH 2025 Highlights
  View the event report and highlights from last year’s event (November 10, 2025, at Shibuya Hikarie).
  Highlights Video (YouTube): https://www.youtube.com/watch?v=PGCIuTSthQo
  Event Report (note): https://note.com/salescore/n/n23cd4316b8fb
  

• organizing

  SALESCORE, Inc.

• Click here to apply