UPWARD, a field sales AI agent, will exhibit at the “Japan Home Show & Building Show 2026”

UPWARD Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and CEO: Ryusuke Kaneki; hereinafter “UPWARD”) will exhibit at the “Japan Home Show & Building Show 2026,” to be held at Tokyo Big Sight from Wednesday, November 18, 2026, to Friday, November 20, 2026.

At the UPWARD booth, we will introduce a system that uses AI to transform information gathered by sales representatives in the field into company assets and leverage it for sales strategies.
Since AI automatically summarizes and organizes the details of client visits and phone calls, important field information—such as the reasons why our products were chosen or the proposals made by competitors, as heard from contractors and retailers—can be accumulated as data within the company without requiring additional effort from sales representatives.By utilizing this data to improve efficiency—such as displaying customer visit priorities on a map or having AI suggest efficient visit routes—the system helps maximize sales results. At the event, we will present case studies from a housing equipment manufacturer along with live demonstrations.

"UPWARD," Gaining Traction in the Housing Equipment Industry

Customer Testimonials
Noritz Corporation
Mr. Toru Yoshikawa, Leader, Sales Promotion Group, Planning Office, Marketing Planning Department
I believe that visualized data makes it clear to everyone what “targets we want to visit” have become “targets we should visit,” which will lead to an improvement in the overall quality of our sales efforts.

Toso Co., Ltd.
Mr. Takeshi Sato, Manager, Sales Planning Office
Since implementing UPWARD, it has become easier to track sales activities. We hope to energize the company by creating an environment where sales representatives can focus on the activities they should be doing.
For more details, visit: https://upward.jp/case/toso/

*In order of introduction. Comments and job titles are excerpted from our press release.

"UPWARD," an AI Agent Specialized in Field Sales

“UPWARD” is an AI agent that combines proprietary presence detection technology with AI to digitize all face-to-face interactions—particularly those involving field sales—and transform them into corporate data assets. Simply by carrying a smartphone during a visit, on-site behavioral data—including “when, where, with whom, and what was discussed”—is automatically and comprehensively log. This raw on-site data enables the highly accurate implementation of specific sales strategies, the sharing of sales know-how, and strategic, highly responsive business decisions.
In addition, our specialized staff—who are well-versed in the business practices of various industries—provide hands-on support, comprehensively assisting with everything from setting up environments such as Salesforce to ensuring adoption and stable operation, as well as designing KPIs and establishing in-house processes to drive results. Furthermore, we support the continuous generation of results by helping you leverage data to maximize outcomes and incorporate insights into your sales strategies.

What Is the “Japan Home Show & Building Show”?

This is one of Japan’s largest comprehensive architecture and construction trade shows, featuring a wide range of products related to architecture—from residential and commercial facilities to urban development—including building materials, interior products, structural materials and components, equipment, and services.
Source: https://www.jma.or.jp/homeshow/tokyo/

Exhibit Outline

Exhibition Name: Japan Home Show & Building Show 2026
Dates and Times: November 18 (Wed) – November 20 (Fri), 2026, 9:30 a.m. – 5:00 p.m.
Location: Tokyo Big Sight, West Halls 1, 2, and 3
UPWARD Booth: W1-R32
Visitor Registration: https://dx.upward.jp/4sPArDQ