UPWARD, an AI agent for field sales, to Exhibit at “Japan IT Week Autumn”

UPWARD Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and CEO: Ryusuke Kaneki; hereinafter “UPWARD”) will be exhibiting at “Japan IT Week Autumn,” to be held at Makuhari Messe from Wednesday, October 21, 2026, through Friday, October 23, 2026.

At the UPWARD booth, we’ll demonstrate how AI agents automatically collect and organize field sales data—such as in-person conversations and phone calls—and seamlessly integrate it into CRMs like Salesforce as actionable sales data. We’ll also showcase, through live demos, how this data can be leveraged to plan next steps.

AI Maximizes Field Sales Performance

"UPWARD" is an AI agent specialized for field sales. It automates the daily logging of sales activities, reducing the workload for field sales representatives. Using proprietary location-based technology, it automatically detects when a representative arrives at a client site and notifies them to start recording; it also automatically stops recording when the representative leaves the site. Additionally, it automatically summarizes and structures recorded conversations with customers and stores them in CRM systems such as Salesforce. This transforms field data into corporate data assets without placing any additional burden on sales representatives.

In addition, our specialized staff—who are well-versed in the business practices of various industries—provide hands-on support to comprehensively assist you with everything from setting up environments such as Salesforce to ensuring smooth adoption and operation, as well as designing KPIs and transitioning to in-house operations to drive results. Furthermore, we support the continuous generation of results by helping you leverage data to maximize outcomes and incorporate insights into your sales strategies.

What Is Japan IT Week?

Japan IT Week is Japan’s largest comprehensive exhibition focused on system development, operation, and maintenance.
As cutting-edge technologies—such as custom software development, development support, IoT, and embedded and edge computing—drive transformation across businesses and industries, companies offering these products and services gather in one place for three days of business matching.
Source: https://www.japan-it.jp/it/ja-jp.html

Exhibit Outline

EventName: Japan IT Week
Dates: Wednesday, October 21, 2026 – Friday, October 23, 2026
Location: Makuhari Messe Halls 1–8
UPWARD Booth: Makuhari Messe Hall 4, A16-30
Visitor Registration: Free registration until the day before the event (October 20); registration during the event requires a fee (5,500 yen, tax included).
You can also register for free during the event using the following invitation codes:
https://dx.upward.jp/4yqp32q