UPWARD Was Featured in the *Japan Distribution Industry News* (Field Sales Survey 2026)
In the July 9, 2026, issue of the *Japan Distribution Industry News* (July 9, 2026 edition), an article titled “UPWARD Surveys the Reality of Field Sales: Business Meeting Time Accounts for Just Over 20% of the Day” featured our proprietary panel survey, the “2026 Field Sales Reality Survey,” conducted by our company, which provides “UPWARD,” an SFA/CRM system specialized for field sales.
Based on a survey of 370 sales representatives whose work centers on client visits, this article examines the realities of reporting tasks—such as meeting durations and daily reports—as well as the structural challenges hindering digital transformation in field sales.
This article offers valuable insights into the burden of travel and reporting tasks that persist in field sales, as well as the role that digitizing sales activities through SFA/CRM plays in improving sales productivity. We encourage you to read the full article in the print edition or online.
Click here to read the article (Japan Distribution Industry News, Digital Edition)
UPWARD Surveys the Reality of Field Sales: Business Meetings Account for Just Over 20% of the Workday
https://online.bci.co.jp/article/detail/5581
Related Press Releases
UPWARD Releases Its Original Panel Survey, “Field Sales Reality Survey 2026”
https://upward.jp/info/20260702-2/
The Japan Distribution Industry News
This is a weekly specialized newspaper dedicated to the mail-order, door-to-door sales, and network marketing industries. First published in November 1983 as the "Door-to-Door Sales Newspaper." In October 1992, it merged with the mail-order industry paper "DM News" and was published as the "Japan Distribution Industry Newspaper."This comprehensive trade publication is packed with information on the "non-store retail industry," covering mail order/e-commerce (EC), door-to-door sales, and network marketing. It provides a wide range of topics, from industry trends and company information to product development.
Source: https://www.bci.co.jp/
▼Learn more about UPWARD
Product page for "UPWARD," an SFA/CRM system specialized for field sales: https://upward.jp/
ABOUT UPWARD CORPORATION
Guided by its purpose to “unlock the creativity of field workers and accelerate the growth of businesses and society,” UPWARD, Inc. provides AX services specifically designed to address the challenges faced by field workers who visit client sites and create value through in-person interactions with customers. By leveraging technology to create an environment where workers can perform their duties using just a mobile device, the company aims to build a world where people can thrive regardless of their location or circumstances.
Company Profile
Company name UPWARD Co.
Location 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Representative Ryusuke Kaneki, CEO and Representative Director
Year Established July 2016
Capital 100 million yen
Business Activities: Development and provision of the field sales AI agent "UPWARD"
Press contact
UPWARD Co., Ltd. Corporate Headquarters, PR Team
Tel: 03-6897-3683
Mail pr@upward.jp
The names of the companies mentioned in this document are the registered trademarks or trademarks of their respective owners.
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