UPWARD was featured in the *Financial and Economic News* ( digital transformation )
On page 7 of the June 8, 2026, issue of the *Financial and Economic News*, an article titled digital transformation featured the implementation of “UPWARD,” a sales support service specialized for field sales, at the Yamaguchi Financial Group (Yamaguchi Bank, Momiji Bank, and Kitakyushu Bank).
The article highlights how three banks adopted "UPWARD" as the foundation digital transformation to meet the diversifying needs of customers in regional finance.
You can read about the role "UPWARD" plays as a practical platform supporting the advancement customer touchpoint and the streamlining of field sales customer touchpoint the customer touchpoint industry in the article linked above.UPWARD is an SFA/CRM system specialized for field sales, supporting the transformation of sales operations across various industries, including financial institutions.
* This article is reprinted from the print edition of the *Financial and Economic News* (it is not available online; it is published here with permission to reproduce the print version).
Click here to read the article ( Financial and Economic News, June 8, 2026, Page 7)
Related Press Releases
Yamaguchi Financial Group Introduces "UPWARD," a Field Sales Support Service, to digital transformation in Sales
https://upward.jp/info/20260527/
About the *Financial and Economic News*
The Financial and Economic News is a specialized newspaper published every Monday that focuses on finance and the economy. It provides in-depth coverage of regulatory developments from the Financial Services Agency, the Ministry of Finance, and the Bank of Japan, as well as detailed news on various financial sectors, including megabanks, city banks, trust banks, regional banks, credit unions, labor credit banks, agricultural cooperatives, securities firms, life insurance companies, property and casualty insurance companies, credit card companies, consumer finance companies, and consumer credit firms.
Source: Kinkei Shimbun Official Website https://www.kinkei-press.co.jp/
Related articles (in the same issue)
Also on page 5 of the June 8, 2026, issue of the *Financial and Economic News*, the first installment of UPWARD’s new series, “Redesigning the Last Mile of Financial Sales” (written by Masaki Ishida, Vice President of UPWARD), has been published. Please read this in conjunction with the case study mentioned above.
UPWARD’s new series has begun in the ‘Financial Economy News’ (Part 1 by Masaki Ishida, Vice President): https://upward.jp/20260609-1
▼Learn more about UPWARD
Product page for "UPWARD," an SFA/CRM system specialized for field sales: https://upward.jp/
ABOUT UPWARD CORPORATION
UPWARD CO., LTD. PROVIDES DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING ISSUES FACED BY FIELD WORKERS WHO CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS BY VISITING THEM IN THE FIELD, BASED ON THE COMPANY'S MISSION OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS TO ACCELERATE THE GROWTH OF COMPANIES AND SOCIETY. WE PROVIDE DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING THE PROBLEMS OF FIELD WORKERS WHO CREATE VALUE THROUGH ON-SITE, OFFLINE CONTACT WITH CUSTOMERS. BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
Company Profile
Company name UPWARD Co.
Location 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Representative Ryusuke Kaneki, CEO and Representative Director
Year Established July 2016
Capital 100 million yen
Business Activities: Development and provision of the field sales AI agent "UPWARD"
Press contact
UPWARD Co., Ltd. Corporate Headquarters, PR Team
Tel: 03-6897-3683
Mail pr@upward.jp
The names of the companies mentioned in this document are the registered trademarks or trademarks of their respective owners.
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