26
.
06
.
02
Event

UPWARD, an AI agent for field sales, to exhibit at "Agentforce World Tour Tokyo"

Experience the Future of Field Sales Driven by Salesforce × UPWARD and AI
World Tour 26

UPWARD Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter “UPWARD”) will be exhibiting at “Agentforce World Tour Tokyo,” to be held at The Prince Park Tower Tokyo from Tuesday, June 9, 2026, to Wednesday, June 10, 2026.This event offers a hands-on experience of the future of “agent-based companies” where humans and AI collaborate, featuring the latest solutions organized by product and industry.
At the UPWARD booth, we will demonstrate how AI agents automatically organize field data—such as face-to-face conversations and phone calls from field sales—and input it into the CRM as actionable sales data. Furthermore, we will present a practical demonstration of how this data can be used to design next steps.

AI Maximizes Field Sales Performance

digital transformation, field sales teams—who are constantly on the go—face challenges such as “post-visit data entry being put off” and “field data being fragmented, making it difficult to use for analysis or improvement.” As a prerequisite for leveraging AI, there is a need for a system that continuously accumulates detailed field data.
"UPWARD" automatically collects data behind the scenes of sales activities such as in-person visits and phone calls. It is an AI agent that visualizes the actual conditions on the ground—which were previously difficult for management to grasp—and supports sales improvement and performance growth by leveraging that data.

UPWARD Product Concept Diagram

Key Features of the AI Agent "UPWARD"

At the exhibition, you can watch a demo that will give you a concrete idea of how to use UPWARD in your field sales operations.
With the features listed below, field sales visits are converted into data and automatically stored in your CRM. UPWARD provides a comprehensive solution that handles everything log analysis.


  • Automatically detects your stay at the destination and fills in the time and location.
  • AI Business Card Scanning / AI Image Scanning
    Simply photograph business cards, documents, product labels, and more to register text information in your CRM.
  • AI Meeting Minutes
    Record and summarize in-person meeting content, automatically generating activity reports.
  • AI Scheduler
    Identifies the optimal timing for client visits and automatically creates visit plans.
  • AI Call Analysis (Rolling out starting in the first half of 2026)
    Supports both outbound and inbound calls, recording and summarizing call content and registering it in the CRM

What is the Agentforce World Tour Tokyo?

This two-day event offers a hands-on experience of the "Agentic Enterprise"—a collaborative environment where humans and AI co-create. Day 1 features keynote speeches and a comprehensive overview of the latest solutions tailored to specific products and industries. On Day 2, we will simultaneously host " digital transformation " for developers, "DataFam" for data utilization, and the "SFUG CUP" user festival. From business transformation to insights from the front lines, all the stories brought to you by Agentforce converge here.
Source: https://www.salesforce.com/jp/events/world-tour/tokyo/

Exhibit Outline

Event Name: Agentforce World Tour Tokyo
Dates: June 9 (Tue) – June 10 (Wed), 2026
Venue: The Prince Park Tower Tokyo
Visitor Registration (Free): https://dx.upward.jp/4uwZ7B9

UPWARD" INNOVATES THE LAST MILE IN THE FIELD

UPWARD is an AI-based sales support service specialized for field and visiting sales. It provides logcustomer touchpoint proprietary "advanced geofencing technology" and various AI functions log.It has been adopted by approximately 450 companies, primarily major corporations like Kubota, Rinnai, and Shizuoka Bank, where face-to-face customer interactions are the main sales channel. It is utilized digital transformation next-generation digital transformation.
"UPWARD" Introduction Materials: https://upward.jp/downloads/allservicematerials/

ABOUT UPWARD CORPORATION

UPWARD CO., LTD. PROVIDES DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING ISSUES FACED BY FIELD WORKERS WHO CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS BY VISITING THEM IN THE FIELD, BASED ON THE COMPANY'S MISSION OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS TO ACCELERATE THE GROWTH OF COMPANIES AND SOCIETY. WE PROVIDE DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING THE PROBLEMS OF FIELD WORKERS WHO CREATE VALUE THROUGH ON-SITE, OFFLINE CONTACT WITH CUSTOMERS. BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.

Company Profile

Company name UPWARD Co.

Location 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo

Representative Ryusuke Kaneki, CEO and Representative Director

Year Established July 2016

Capital 100 million yen

Business Activities: Development and provision of the field sales AI agent "UPWARD"

Press contact

UPWARD Co., Ltd. Corporate Headquarters, PR Team

Tel: 03-6897-3683

Mail pr@upward.jp

The names of the companies mentioned in this document are the registered trademarks or trademarks of their respective owners.
Download a free set of 3 documents

A full overview of the benefits and best practices of the introduction of the system

Download a free set of 3 documents

If you have any questions, please feel free to contact us.

TEL: 03-6897-3683
*Open hours: 10:00-17:00 (except Saturdays, Sundays, national holidays, and year-end and New Year holidays)