UPWARD was featured in the *Japan Food News* ( digital transformation Yahoo’s digital transformation )
On April 22, 2026, Issue No. 13099 of the *Nihon Shokuryo Shimbun* featured an article on page 10 titled “AI Agent ‘UPWARD’ Adopted by LINE Yahoo: Digitizing Field Sales Activities,” which highlighted the case study of LINE Yahoo Corporation’s implementation of the field sales AI agent “UPWARD.”
The article highlights the efforts to recruit new partner establishments for "LINE Restaurant Plus," a new service tailored for the food and beverage industry scheduled to launch in June 2026, as well as how UPWARD is being used to visualize and streamline sales activities.
Please read the print and digital editions for more details on the role UPWARD plays as an AI-powered sales platform that automatically integrates data into Salesforce, enabling the efficient rollout of this new service to over 800,000 restaurants and beauty salons nationwide.
Click here to read the article (Nihon Shokuryo Shimbun, Digital Edition)
AI Agent "UPWARD" Adopted by LINE Yahoo to Digitize Field Sales Data https://news.nissyoku.co.jp/news/aoyagi20260416075748754
*Membership registration for the Nihon Shokuryo Shimbun Digital Edition is required to view the full article.
Related Press Releases
LINE Yahoo Introduces "UPWARD," an AI Agent for Field Sales Representatives
https://upward.jp/info/20260414/
About the Japan Food News
The Japan Food News Online is a specialized media outlet that publishes a wide range of information about the food industry on the internet. It provides a broad spectrum of content, including industry news, personnel and financial results, new product announcements, interviews, and product features.
Source: https://news.nissyoku.co.jp/
▼Learn more about UPWARD
Product page for "UPWARD," an SFA/CRM system specialized for field sales: https://upward.jp/
ABOUT UPWARD CORPORATION
UPWARD CO., LTD. PROVIDES DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING ISSUES FACED BY FIELD WORKERS WHO CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS BY VISITING THEM IN THE FIELD, BASED ON THE COMPANY'S MISSION OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS TO ACCELERATE THE GROWTH OF COMPANIES AND SOCIETY. WE PROVIDE DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING THE PROBLEMS OF FIELD WORKERS WHO CREATE VALUE THROUGH ON-SITE, OFFLINE CONTACT WITH CUSTOMERS. BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
Company Profile
Company name UPWARD Co.
Location 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Representative Ryusuke Kaneki, CEO and Representative Director
Year Established July 2016
Capital 100 million yen
Business Development and provision of UPWARD sales engagement service
Press contact
PR team, Corporate Group Division, UPWARD Co.
Tel: 03-6897-3683
Mail pr@upward.jp
The names of the companies mentioned in this document are the registered trademarks or trademarks of their respective owners.
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