UPWARD was featured in the *Japan Food News* ( digital transformation Yahoo’s digital transformation )
On April 22, 2026, Issue No. 13099 of the *Nihon Shokuryo Shimbun* featured an article on page 10 titled “AI Agent ‘UPWARD’ Adopted by LINE Yahoo: Digitizing Field Sales Activities,” which highlighted the case study of LINE Yahoo Corporation’s implementation of the field sales AI agent “UPWARD.”
The article highlights the efforts to recruit new partner establishments for "LINE Restaurant Plus," a new service tailored for the food and beverage industry scheduled to launch in June 2026, as well as how UPWARD is being used to visualize and streamline sales activities.
Please read the print and digital editions for more details on the role UPWARD plays as an AI-powered sales platform that automatically integrates data into Salesforce, enabling the efficient rollout of this new service to over 800,000 restaurants and beauty salons nationwide.
Click here to read the article (Nihon Shokuryo Shimbun, Digital Edition)
AI Agent "UPWARD" Adopted by LINE Yahoo to Digitize Field Sales Data https://news.nissyoku.co.jp/news/aoyagi20260416075748754
*Membership registration for the Nihon Shokuryo Shimbun Digital Edition is required to view the full article.
Related Press Releases
LINE Yahoo Introduces "UPWARD," an AI Agent for Field Sales Representatives
https://upward.jp/info/20260414/
About the Japan Food News
The Japan Food News Online is a specialized media outlet that publishes a wide range of information about the food industry on the internet. It provides a broad spectrum of content, including industry news, personnel and financial results, new product announcements, interviews, and product features.
Source: https://news.nissyoku.co.jp/
▼Learn more about UPWARD
Product page for "UPWARD," an SFA/CRM system specialized for field sales: https://upward.jp/
ABOUT UPWARD CORPORATION
Guided by its purpose to “unlock the creativity of field workers and accelerate the growth of businesses and society,” UPWARD, Inc. provides AX services specifically designed to address the challenges faced by field workers who visit client sites and create value through in-person interactions with customers. By leveraging technology to create an environment where workers can perform their duties using just a mobile device, the company aims to build a world where people can thrive regardless of their location or circumstances.
Company Profile
Company name UPWARD Co.
Location 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Representative Ryusuke Kaneki, CEO and Representative Director
Year Established July 2016
Capital 100 million yen
Business Activities: Development and provision of the field sales AI agent "UPWARD"
Press contact
UPWARD Co., Ltd. Corporate Headquarters, PR Team
Tel: 03-6897-3683
Mail pr@upward.jp
The names of the companies mentioned in this document are the registered trademarks or trademarks of their respective owners.
A full overview of the benefits and best practices of the introduction of the system
Download a free set of 3 documents