UPWARD Releases Case Study on Akira Corporation's Implementation
UPWARD Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter "UPWARD") has published an interview on its official website detailing how Akira Inc. (Headquarters: Miyoshi-machi, Saitama Prefecture; President: Hirofumi Omiya; hereinafter "Akira"), a member of the Asia Group engaged in real estate, demolition, and land development businesses, utilized "UPWARD" digital transformation.This article details the background for implementation, the deciding factors, and the effects observed after implementation.
Case Study: https://upward.jp/case/akira/
Akira operates three locations in Saitama Prefecture, specializing in real estate transactions within urbanization control zones that require complex development permits for agricultural land and forested areas.
Before implementing "UPWARD," land survey data and customer information were often managed individually by each sales representative, leading to the issue of information being tied to specific individuals. This resulted in inefficient activities such as "customer information not being fully transferred" and "duplication of the same administrative procedures."
Against this backdrop, we decided to implement "UPWARD" because it allows for the visualization and sharing of sales data on maps. Additionally, we valued its ability to integrate with Zenrin maps, which are essential for confirming land parcel numbers during field visits.
Key Benefits of Implementing "UPWARD"
The number of activities has more than doubled.
During field visits, we strictly enforced the practice of marking properties on the "UPWARD" map via smartphone. This enabled real-time visualization of property approach status and progress, preventing duplicate visits by sales representatives. Furthermore, the ability to check information via smartphone while out in the field significantly improved sales efficiency, doubling the number of activities conducted.
All sales personnel achieved their performance targets, driving record-high sales.
In addition to increased activity volume, the visualization of untapped areas on the map enabled effective sales activities to acquire new customers, leading to record-high annual sales. Furthermore, all sales members achieved their performance targets—a milestone unseen since the company's founding.
Enhancing motivation and strengthening teamwork within the team
Sharing examples of favorable land acquisitions and effective sales techniques boosted sales representatives' motivation. Additionally, administrative staff can now access sales information in real time, enabling smoother responses to phone inquiries and seamless handoffs.
ABOUT UPWARD CORPORATION
UPWARD CO., LTD. PROVIDES DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING ISSUES FACED BY FIELD WORKERS WHO CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS BY VISITING THEM IN THE FIELD, BASED ON THE COMPANY'S MISSION OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS TO ACCELERATE THE GROWTH OF COMPANIES AND SOCIETY. WE PROVIDE DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING THE PROBLEMS OF FIELD WORKERS WHO CREATE VALUE THROUGH ON-SITE, OFFLINE CONTACT WITH CUSTOMERS. BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
Company Profile
Company name UPWARD Co.
Location 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Representative Ryusuke Kaneki, CEO and Representative Director
Year Established July 2016
Capital 100 million yen
Business Development and provision of UPWARD sales engagement service
Press contact
PR team, Corporate Group Division, UPWARD Co.
Tel: 03-6897-3683
Mail pr@upward.jp
The names of the companies mentioned in this document are the registered trademarks or trademarks of their respective owners.
A full overview of the benefits and best practices of the introduction of the system
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