UPWARD Introduction Realizes Structured Automated Sales Data Aggregation and Analysis - A Case Study of Sansei Landic Co.

(Location: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter "UPWARD") has published on its official website an interview with Sansei Landic Corporation (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Takashi Matsuzaki; hereinafter "Sansei Landic") on June 2025, regarding the promotion of the company's digital transformation. (headquartered in Chiyoda-ku, Tokyo; Takashi Matsuzaki, President; hereinafter "Sansei Landic") on its official website. In this article, we introduce the specifics of the case, from the deciding factors that led to the introduction of UPWARD to the concrete effects of the introduction, such as the reduction of incidental work and the improvement of on-site motivation.
Case study article: https://upward.jp/case/sansei-landic/

Sansei Landic operates nationwide, focusing primarily on its "Real Estate Revitalization Business," which involves purchasing properties with complex rights structures ^{—such as land with existing structures (底地※1) or turnkey properties (居抜き※2)} —adjusting those rights, and then reselling them. Sales activities center on real estate companies and tax accountants with deep relationships with landowners and property owners, demanding advanced negotiation skills and specialized knowledge. Conversely, this often leads to a high degree of individual expertise, making systematic tracking of activities crucial.

Prior to the introduction of UPWARD, the system required a separate tabulation and analysis of the entered activity information, which was a major workload. In response to this issue, we decided to introduce UPWARD, which enables real-time tabulation and visualization of activity data.

*1: "Sokochi" refers to land where the land owner leases the land to a third party (tenant) and the third party builds and uses the land. Because of the complexity of the rights relationship and the difficulty of free use of the land, the asset value generally tends to be assessed at a low level.
*2: "vacant" refers to a dilapidated building in which there is a tenant. It is difficult to make free use of the property because there is a tenant, even though it needs to be reconstructed.
For more information on "leasehold land" and "vacant land," click here: https://www.sansei-l.co.jp/about/

Main effects of introducing UPWARD

Management efficiency is improved by automating the monthly tallying process
Data entered from app mobile app is automatically reflected in the dashboard, eliminating the need to manually tally the number of visits and negotiations on a monthly basis, which was previously done manually.

Accumulation of activity data enables review and improvement of actions
Accumulation of daily activity data enables review of actions, such as "how many visits were made in the past," which was difficult in the past, and has increased the number of activities.

Visualizing results with a playful map function improves motivation
By visualizing the results of activities with color-coded displays of where to go and where to go on the map, and by incorporating a game-like element into sales activities, some field staff have said that they can have fun while conducting sales.

Sansei-LANDIC will continue to promote the use of UPWARD to consolidate and accumulate sales information.

UPWARD" INNOVATES THE LAST MILE IN THE FIELD

UPWARD is an AI-based sales support service specialized for outside sales and door-to-door sales. It provides various AI functions specialized for outside sales, log automatic logcustomer touchpoint using our patented "advanced geo-fencing technology". UPWARD is used by more than 400 companies, including Daiwa House Industry, Century 21 Japan, and other major companies whose main sales channel is face-to-face contact with customers, and is utilized as a next-generation sales digital transformation platform.
UPWARD" introduction material: https://upward.jp/downloads/allservicematerials/