Case Study｜Sansei Landic Co.

Ease of use of service and honest support were deciding factors.

- What is the nature of your business?

　SANSEILANDIC Co., Ltd. is engaged in the purchase and resale of real estate requiring rights adjustment. The first is the "sokochi" business. The first is the "sokochi" business, in which the "right to use" and the "right to hold" of the land are separated.
　The second business is the "vacant land" business. We buy old profitable properties with tenants in their current state, provide support for tenants to move in, and then sell the land or land and building to developers and others.
　When we buy properties, we do not sell directly to landlords or owners, but rather to real estate companies, tax accountants, and others with whom the landlords or owners have close relationships.

-What were the deciding factors for the introduction of UPWARD?

　The first is the ease of operation of the service. We were attracted to the fact that it is not only easy to use, but also that the data we input is reflected in real time, allowing us to immediately analyze and utilize the information.
　The second is the quality of the "people. We received enthusiastic support from everyone from the sales representative to the person in charge of the system. It was significant that they understood our business and talked to us from the perspective of what kind of support we could get by introducing UPWARD to it. We have many opportunities to negotiate during the rights adjustment phase, and our culture values people very highly, so such sincere support was the deciding factor in the end.

Positively promote on-site retention by using data at sales recognition events.

-Your company is making progress in utilizing the system in the field, but please tell us about any innovations you have made to make it take root and be utilized.

　We promoted the use of UPWARD by making sure that all sales activities and negotiations are centralized in UPWARD. Our company has opportunities to give out sales awards twice a year. The awards include items such as the number of sales activities, which are not counted unless the activities are entered into UPWARD. This has inevitably led to the inputting of activity details onsite.

-What has been the response from the field to your use of the system?

　There were actually comments from the field that sales can be conducted while having fun. In purchasing activities, we keep a map with colored marks on the suppliers to go to. The fact that the color of the mark changes as you go about your sales activities is one way to have fun. Since we can see the results of our activities, we can feel a sense of accomplishment, and I think it makes sales activities more like a game.

It is easier to look back on actions and the tallying process has been eliminated.

-What are some of the effects that you have noticed since the introduction of the system?

　Since activity data is accumulated daily as salespeople enter information, it has become easier to look back on activities that were difficult in the past, such as "how many visits were made in the past. I also feel that the amount of activity itself, which is the base of the system, has increased.
　From a management perspective, we are also very grateful that we no longer have to tally the data. We tally the number of visits and negotiations on a monthly basis, and it is nice to know that the tally is all done automatically in UPWARD.

-How is the aggregated information currently being used?

　Basically, I try to review the data once every two weeks for each section. I am conscious of using data on a daily basis. For example, at monthly meetings, I talk about reports on the dashboard while displaying them, and I myself paste URLs as evidence when preparing materials for meetings.

-What are your thoughts on the future use of UPWARD?

　Keeping in mind that information is an asset, we would like to focus first on accumulating and consolidating information. After that, we would like to consider further utilization of the information together with UPWARD.

Making changes to become a company that will last 100 years

-Finally, what is your outlook for the future?

　Our company will celebrate its 50th anniversary next year, but our goal is to be a company that lasts 100 years. In order to continue to be chosen by our customers, we must not only have a high level of expertise, but also conduct our activities efficiently and effectively. We also need to put in place a system as a company so that our salespeople can concentrate on their sales activities. To this end, we hope to grow together by utilizing UPWARD and various other tools to make smart changes.