UPWARD, a mobile crm for outside and door-to-door sales, supports thai language
WE WOULD LIKE TO EXPRESS OUR DEEPEST SYMPATHIES TO THE VICTIMS OF THE NOTO PENINSULA EARTHQUAKE OF 2024 AND ALL THOSE INVOLVED. WE SINCERELY HOPE FOR THE SAFETY OF EVERYONE AND THE EARLIEST POSSIBLE RECOVERY OF THE AFFECTED AREAS. (LOCATION: MINATO-KU, TOKYO; PRESIDENT & CEO: RYUSUKE KANEKI; HEREINAFTER REFERRED TO AS "UPWARD") IS PLEASED TO ANNOUNCE THAT ITS MOBILE CRM "UPWARD" FOR OUTBOUND AND INBOUND SALES, WHICH HAS ITS STRENGTH IN MOBILE APP, HAS NEWLY STARTED TO SUPPORT THAI LANGUAGE.
Background of Thai Language Support
We opened our first overseas office in Singapore in July 2023, and are expanding our market mainly in Southeast Asia. Thailand, in particular, has a large number of field workers (outside and door-to-door salespeople), our target market, and is a country with high mobile literacy, with a domestic smartphone penetration rate of 98.8% (*1). In this context, local surveys have revealed a growing demand for mobile app are easy to use and can accurately log employee activities. In response to this, we began full-scale support with the aim of entering the Thai market. For local field workers, being able to use the app without stress is extremely important. Therefore, being able to use the app in their native language is an important factor.
(*1) Insider Intelligence "Rising smartphone usage paves the way for ecommerce opportunities in Southeast Asia" https://www.insiderintelligence.com/content/rising-smartphone-usage-paves-way-ecommerce-opportunities-southeast-asia
Future Development
ArayZ, a Japanese-language monthly magazine specializing in business in Thailand and the ASEAN market, has published an article on our overseas expansion. We will continue to optimize the user experience so that "UPWARD" can be used in Asian countries, aiming to become the service of choice for Japanese and local companies alike. URL: https: //www.upward.jp/info/20240110
ABOUT UPWARD CORPORATION
Guided by its purpose to “unlock the creativity of field workers and accelerate the growth of businesses and society,” UPWARD, Inc. provides AX services specifically designed to address the challenges faced by field workers who visit client sites and create value through in-person interactions with customers. By leveraging technology to create an environment where workers can perform their duties using just a mobile device, the company aims to build a world where people can thrive regardless of their location or circumstances.
Company Profile
Company name UPWARD Co.
Location 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Representative Ryusuke Kaneki, CEO and Representative Director
Year Established July 2016
Capital 100 million yen
Business Activities: Development and provision of the field sales AI agent "UPWARD"
Press contact
UPWARD Co., Ltd. Corporate Headquarters, PR Team
Tel: 03-6897-3683
Mail pr@upward.jp
The names of the companies mentioned in this document are the registered trademarks or trademarks of their respective owners.
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