KUREHA CORPORATION ACHIEVES 65% REDUCTION IN ROUNDER REPORTING TIME BY USING NEXT-GENERATION MOBILE SFA "UPWARD

(Location: Chuo-ku, Tokyo; President and CEO: Ryusuke Kaneki; URL: https://upward.jp), whose mission is to "Innovate the Last Mile on the Job Site," announced on October 11, 2021 that UPWARD, a next-generation mobile SFA installed in the Packaging Materials Division of Kureha Co: (Location: Chuo-ku, Tokyo; President and CEO: Yutaka Kobayashi; URL: https://www.kureha.co.jp/ ), announces that its next-generation mobile SFA "UPWARD," which was introduced to the Packaging Materials Division of Kureha Corporation (Location: Chuo-ku, Tokyo; President: Yutaka Kobayashi; URL: https://www.kureha.co.jp/ ), has realized a 65% reduction in reporting work hours by rounders.

BACKGROUND OF UPWARD UTILIZATION

KUREHA CORPORATION'S PACKAGING MATERIALS DIVISION MAINLY HANDLES PRODUCTS DESIGNED FOR HOUSEHOLD USE, SUCH AS "NEW KUREWRAP" HOUSEHOLD PLASTIC WRAP AND THE KICHINTO-SAN SERIES. KUREHA ROUNDERS ARE RESPONSIBLE FOR CREATING SALES AREAS, SALES PROMOTION, AND INTERVIEWS AT SUPERMARKETS, HOME CENTERS, AND OTHER STORES. HOWEVER, THE DAILY REPORT PREPARATION WORK WAS BURDENSOME, PUTTING PRESSURE ON WORK HOURS, AND MORE THAN 90% OF THE EMPLOYEES REPORTED ON THEIR WORK ON THEIR PCS AFTER RETURNING HOME. THEREFORE, UPWARD, WHICH ALLOWS EASY REPORTING OF ACTIVITY RESULTS VIA SMARTPHONE, WAS UTILIZED. THE REPORTING WORK WAS GREATLY STREAMLINED, AND ACTIVITY REPORTS WERE COMPLETED ONSITE. FURTHERMORE, THE HEAD OFFICE EMPLOYEES IN CHARGE OF PLANNING CAN NOW REFER TO THE TIMELY REPORTS FROM ROUNDERS TO GRASP THE STATUS OF PLANNING DEVELOPMENT IN THE STORES, WHICH CAN ALSO BE UTILIZED FOR PLANNING. ROUNDERS ARE NOW ABLE TO PLAY A DEEPER ROLE AS A LINK BETWEEN THE MANUFACTURER AND THE ACTUAL STORES, REDUCING ADMINISTRATIVE WORKLOAD AND ENHANCING COMMUNICATION.

Kureha Corporation Case Study Interview Article

Reporting time reduced by 65% and one more dish for dinner! Reduced the workload of rounders and deepened communication between manufacturers and brick-and-mortar stores. https://www.upward.jp/case/kureha

UPWARD" IS BEING INTRODUCED ONE AFTER ANOTHER IN THE MANUFACTURING AND WHOLESALE INDUSTRIES.

UPWARD has been implemented by approximately 300 companies, mainly in the manufacturing and wholesale industries. With the Corona disaster and the trend toward fewer in-person interviews, sales and marketing personnel who need to dig deeper into consumer issues and needs are required to provide accurate analysis and insight in each and every measure and campaign. By promoting mobile activity reporting from rounders who are in contact with the field on a daily basis, more timely and accurate customer information can be obtained, and the PDCA cycle of sales and marketing activities can be accelerated. The system also supports new ways of working in the with-corona society, such as direct return trips to customer sites, remote management through visualization of activity status, and automatic activity log phone calls.