[Friday, September 4] UPWARD Will Provide an In-Depth Explanation of Practical Strategies for Turning SFA into a Powerful Tool at “SALES TORCH 2026”

UPWARD, Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and CEO: Ryusuke Kaneki; hereinafter “UPWARD”) will be a speaker at “SALES TORCH 2026,” a conference on sales organization transformation to be held on Friday, September 4, 2026.
The theme of this event is “Sales Are Determined by ‘Execution.’”During the event, UPWARD’s Vice President Ishida will participate in a panel discussion addressing the challenge faced by companies that have implemented SFA: “SFA has become a mere formality, and data is not functioning as a tool.”
Drawing on a track record of supporting sales transformation at approximately 450 companies, he will share practical insights on how to operate SFA systems so that they are truly utilized on the front lines and directly drive sales.

About UPWARD Sessions

In this session, by comparing the realities of organizational structure with those on the front lines of field sales, we will uncover the true reasons why it is difficult to achieve the expected results with SFA and identify the fastest path to success.

• Physical Constraints Such as Mobility and Limitations on Thorough Data Entry Due to the Environment — Examining Challenges from Both the Perspective of Field Sales Operations and Organizational Structure
• How Can We Make the Most of It? — The Importance of Design and Structure Outside the System, Including Maintaining Objectives and Differences in Benefits Based on One’s Position
• Using SFA to Drive Sales and the Truth About Cost-Effectiveness
• The Value of “Firsthand Information” for Surviving the AI Era — Why Entering On-Site Data Is a Differentiating Asset for Thriving in the AI Era

For sales planners and managers who feel they aren’t fully leveraging data as a sales tool, we’ll share tips you can put into practice starting tomorrow, along with insights on how to effectively use SFA to drive results.

• Topic: “The Gap That Sets Them Apart: Organizations Where SFA Is a Weapon—and Those Where It Isn’t—A Highly Practical Guide to SFA Implementation from a Professional Who Has Observed Operations at Hundreds of Companies”
• Time: Friday, September 4, 2026, 4:00 p.m. – 4:45 p.m.
• Format: Panel Discussion

speaker

UPWARD Co., Ltd. Masaki Ishida
(Executive Officer, Vice President)
A graduate of UCLA. After working at Trend Micro, he joined Salesforce.com (now Salesforce Japan), where he held positions including Sales Department Manager and Branch Manager. He joined UPWARD in 2021. While primarily leading sales strategies for enterprise clients, he also serves as an evangelist, promoting digital transformation/AX to maximize the results of field sales.

Fujitsu Limited, Shun Nakamura
(Manager, Customer Success Team, Salesforce Division, EBAS Business Headquarters, Global Delivery BG)
He joined Kurita Water Industries Ltd. right out of college and began his career as a technical sales representative. He joined Fujitsu Limited in 2020. While on secondment to Ridgelinez, he was engaged in consulting services to support customers digital transformation.After returning to Fujitsu, he worked diligently to establish the Customer Success Team within the Salesforce Division, where he currently serves. Leveraging the broad experience and insights he gained at various companies, he has a proven track record of supporting customers in adopting and effectively utilizing Salesforce. He currently serves as the manager of the Customer Success Team.

"SALES TORCH 2026" Event Overview

• Event Name: SALES TORCH 2026 (3rd Edition)
• Date and Time: Friday, September 4, 2026, 1:00 p.m. – 7:30 p.m.
• Organized by: SALESCORE, Inc.
• Topic: Sales Success Depends on "Execution" — Understanding Sales Execution Through Case Studies of Sales Organization Transformation
• Venue: Toranomon Hills Forum (5F, Toranomon Hills Mori Tower, 1-23-3 Toranomon, Minato-ku, Tokyo)
• Capacity: Up to 1,000 people
• Participation Format: Advance registration required (subject to screening)
• Participation Fee: Free
• Details and Registration: https://dx.upward.jp/4qm4JN9