UPWARD to Exhibit at the “Japan-ASEAN Startup Business Matching Fair 2026 (Bangkok, Thailand),” Hosted by the MUFG Group
UPWARD Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and CEO: Ryusuke Kaneki; hereinafter “UPWARD”) will participate in the “Japan-ASEAN Startup Business Matching Fair 2026,” hosted by Ayutthaya Bank (MUFG Group), to be held in Bangkok, Thailand, on Thursday, July 2, 2026.
At the event, we will showcase the vision for the digital transformation (DX) of field sales and client visits enabled by our field sales AI agent “UPWARD” at our booth, and we also plan to take the stage for a startup pitch.
What Is the “Japan-ASEAN Startup Business Matching Fair”?
This is one of ASEAN’s largest business matching events, organized by Ayutthaya Bank (MUFG Group), a major Thai financial institution. With the aim of connecting startups and investors from Japan and ASEAN, the event features a variety of programs, including startup pitches, booth exhibitions, and panel discussions.
Exhibit Outline
Event Name: Japan-ASEAN Startup Business Matching Fair 2026
Date: Thursday, July 2, 2026
Venue: Siam Kempinski Hotel Bangkok
Organizer: Ayutthaya Bank (MUFG Group)
ABOUT UPWARD CORPORATION
UPWARD CO., LTD. PROVIDES DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING ISSUES FACED BY FIELD WORKERS WHO CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS BY VISITING THEM IN THE FIELD, BASED ON THE COMPANY'S MISSION OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS TO ACCELERATE THE GROWTH OF COMPANIES AND SOCIETY. WE PROVIDE DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING THE PROBLEMS OF FIELD WORKERS WHO CREATE VALUE THROUGH ON-SITE, OFFLINE CONTACT WITH CUSTOMERS. BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
Company Profile
Company name UPWARD Co.
Location 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Representative Ryusuke Kaneki, CEO and Representative Director
Year Established July 2016
Capital 100 million yen
Business Activities: Development and provision of the field sales AI agent "UPWARD"
Press contact
UPWARD Co., Ltd. Corporate Headquarters, PR Team
Tel: 03-6897-3683
Mail pr@upward.jp
The names of the companies mentioned in this document are the registered trademarks or trademarks of their respective owners.
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