UPWARD to Exhibit at the “Japan-ASEAN Startup Business Matching Fair 2026 (Bangkok, Thailand),” Hosted by the MUFG Group
UPWARD Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and CEO: Ryusuke Kaneki; hereinafter “UPWARD”) will participate in the “Japan-ASEAN Startup Business Matching Fair 2026,” hosted by Ayutthaya Bank (MUFG Group), to be held in Bangkok, Thailand, on Thursday, July 2, 2026.
At the event, we will showcase the vision for the digital transformation (DX) of field sales and client visits enabled by our field sales AI agent “UPWARD” at our booth, and we also plan to take the stage for a startup pitch.
What Is the “Japan-ASEAN Startup Business Matching Fair”?
This is one of ASEAN’s largest business matching events, organized by Ayutthaya Bank (MUFG Group), a major Thai financial institution. With the aim of connecting startups and investors from Japan and ASEAN, the event features a variety of programs, including startup pitches, booth exhibitions, and panel discussions.
Exhibit Outline
Event Name: Japan-ASEAN Startup Business Matching Fair 2026
Date: Thursday, July 2, 2026
Venue: Siam Kempinski Hotel Bangkok
Organizer: Ayutthaya Bank (MUFG Group)
ABOUT UPWARD CORPORATION
Guided by its purpose to “unlock the creativity of field workers and accelerate the growth of businesses and society,” UPWARD, Inc. provides AX services specifically designed to address the challenges faced by field workers who visit client sites and create value through in-person interactions with customers. By leveraging technology to create an environment where workers can perform their duties using just a mobile device, the company aims to build a world where people can thrive regardless of their location or circumstances.
Company Profile
Company name UPWARD Co.
Location 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Representative Ryusuke Kaneki, CEO and Representative Director
Year Established July 2016
Capital 100 million yen
Business Activities: Development and provision of the field sales AI agent "UPWARD"
Press contact
UPWARD Co., Ltd. Corporate Headquarters, PR Team
Tel: 03-6897-3683
Mail pr@upward.jp
The names of the companies mentioned in this document are the registered trademarks or trademarks of their respective owners.
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