UPWARD was featured in the *Japan Distribution Industry News* (as digital transformation Yahoo’s digital transformation )
The field sales AI agent "UPWARD" was featured in the April 16, 2026, issue of the *Japan Distribution Industry News*.
A detailed report has been published on the background behind the adoption of "UPWARD" as the platform supporting large-scale new business development efforts targeting domestic restaurants and beauty salons for "LINE Restaurant Plus" and "LINE Beauty Plus," which LINE Yahoo Corporation plans to launch.
In addition to mapping features such as automatic visit detection using location-based technology and strategic route planning based on map data, the system was highlighted digital transformation that streamlines sales operations by eliminating the data entry burden on the front lines through AI business card scanning, which instantly stores customer information in the CRM from a single photo of a business card.
For more details on the background behind LINE Yahoo’s implementation, as discussed in this article, and the specific solutions provided by UPWARD, please refer to the implementation announcement on our website.
Click here for the release notes :
https://upward.jp/info/20260414/
The Japan Distribution Industry News
This is a weekly specialized newspaper dedicated to the mail-order, door-to-door sales, and network marketing industries. First published in November 1983 as the "Door-to-Door Sales Newspaper." In October 1992, it merged with the mail-order industry paper "DM News" and was published as the "Japan Distribution Industry Newspaper."This comprehensive trade publication is packed with information on the "non-store retail industry," covering mail order/e-commerce (EC), door-to-door sales, and network marketing. It provides a wide range of topics, from industry trends and company information to product development.
Source: https://www.bci.co.jp/
ABOUT UPWARD CORPORATION
UPWARD CO., LTD. PROVIDES DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING ISSUES FACED BY FIELD WORKERS WHO CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS BY VISITING THEM IN THE FIELD, BASED ON THE COMPANY'S MISSION OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS TO ACCELERATE THE GROWTH OF COMPANIES AND SOCIETY. WE PROVIDE DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING THE PROBLEMS OF FIELD WORKERS WHO CREATE VALUE THROUGH ON-SITE, OFFLINE CONTACT WITH CUSTOMERS. BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
Company Profile
Company name UPWARD Co.
Location 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Representative Ryusuke Kaneki, CEO and Representative Director
Year Established July 2016
Capital 100 million yen
Business Development and provision of UPWARD sales engagement service
Press contact
PR team, Corporate Group Division, UPWARD Co.
Tel: 03-6897-3683
Mail pr@upward.jp
The names of the companies mentioned in this document are the registered trademarks or trademarks of their respective owners.
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