Event

UPWARD, an AI agent for field sales, will exhibit at the "MUFG Startup Summit in Fukuoka"

At an event hosted by MUFG, we introduced how leveraging AI and field data supports business growth in external relations activities.

UPWARD Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and CEO: Ryusuke Kaneki; hereinafter "UPWARD") exhibited at the "MUFG Startup Summit in Fukuoka" held on Friday, February 20, 2026, in Fukuoka City, Fukuoka Prefecture.
This event is a closed event hosted by Mitsubishi UFJ Bank, Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Junichi Hanzawa; hereinafter Mitsubishi UFJ Bank) aimed at creating and developing innovative ideas originating from startups.
At this event, UPWARD introduced its AI Agent, which uses AI and location data to automatically accumulate and utilize field data generated during outreach activities from smartphones, thereby maximizing sales results.

What is the "MUFG Startup Summit"?

The MUFG Startup Summit is held as a platform leveraging the extensive network of Mitsubishi UFJ Bank, bringing together companies, startups, financial institutions, local governments, and others from diverse backgrounds to foster meaningful connections and collaboration.
The event features sessions led by experienced entrepreneurs and industry leaders, sharing practical insights and management know-how directly applicable to business growth. It also aims to foster the development of a sustainable startup ecosystem by connecting participants through the MUFG Startup Summit.
URL: https://www.bk.mufg.jp/houjin/lp/summit/index.html

Challenges in Utilizing Field Data as a Key to Business Growth

Achieving the "business growth" envisioned by the MUFG Startup Summit hinges on how effectively companies accumulate and utilize information generated in the field, translating it into decisions and subsequent actions—a critical theme shared by many businesses and financial institutions.
Despite widespread adoption of AI-enabled CRM systems, many companies face the challenge that data from field activities—such as client outreach and meetings with partner companies—is not sufficiently accumulated or leveraged.
As AI agents become more prevalent, the value of CRM systems hinges on "what field data can be input into AI and how accurately."
However, due to input burdens and reliance on specific individuals, information crucial for creating revenue opportunities is often not sufficiently entered.

Transforming field data from external activities into sales-driving decisions with AI that requires no conscious input

"UPWARD" is an AI agent that automatically collects accurate field data—essential for strategic decision-making—without increasing the workload for staff.
By automatically capturing "raw communication" generated during daily outreach activities as data, it not only achieves operational efficiency and eliminates dependency on specific individuals, but also enables strategic decisions and sales growth based on that data.
At this event, we introduced the following core AI functions of "UPWARD" through live demonstrations.

Automatically detects your stay at the destination and fills in the time and location.
AI Business Card Scanning / AI Image Scanning
Simply photograph business cards, documents, product labels, and more to register text information in your CRM.
AI Meeting Minutes
Record and summarize in-person meeting content, automatically generating activity reports.
AI Scheduler
Identifies the optimal timing for client visits and automatically creates visit plans.
AI Call Analysis (Rolling out starting first half of 2026)
Supports both outbound and inbound calls, recording and summarizing conversations for registration in CRM.

UPWARD" INNOVATES THE LAST MILE IN THE FIELD

UPWARD is an AI-based sales support service specialized for field sales and visiting sales. It provides logcustomer touchpoint proprietary "advanced geofencing technology" and various AI functions log.It has been adopted by approximately 450 companies, primarily major corporations where face-to-face customer interactions are the main sales channel, including Shizuoka Bank, Yamaguchi Financial Group, and Ryukyu Bank. It is utilized digital transformation.
"UPWARD" Introduction Materials: https://upward.jp/downloads/allservicematerials/

ABOUT UPWARD CORPORATION

UPWARD CO., LTD. PROVIDES DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING ISSUES FACED BY FIELD WORKERS WHO CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS BY VISITING THEM IN THE FIELD, BASED ON THE COMPANY'S MISSION OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS TO ACCELERATE THE GROWTH OF COMPANIES AND SOCIETY. WE PROVIDE DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING THE PROBLEMS OF FIELD WORKERS WHO CREATE VALUE THROUGH ON-SITE, OFFLINE CONTACT WITH CUSTOMERS. BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.

Company Profile

Company Name: UPWARD Inc.
Established: July 2016
Representative: CEO Ryusuke Kaneki
Location: Marunouchi Eiraku Building 26F, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Business Description: Development and provision of the field sales AI agent "UPWARD"
URL: https://corp.upward.jp/