26
.
02
.
17
Event

UPWARD, a mobile AI agent for field sales, will exhibit at AppExchange EXPO TOKYO 2026

Salesforce Users, Take Note: Turn Field Data from Outside Sales into Revenue with AI
AppExchange EXPO TOKYO 2026_OGP

UPWARD Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter UPWARD) will exhibit at AppExchange EXPO TOKYO 2026, held on Thursday, March 5, 2026.
This event, themed "Promoting Salesforce + AppExchange Utilization in the AI Era," is an exhibition providing insights to advance Salesforce utilization into the next phase of the AI era.
At the UPWARD booth, we will demonstrate how our AI agent structures field data— log sales visits and face-to-face log —and automatically inputs it into Salesforce. Through live demos, we will showcase how this enables seamless progression to next actions.

Transform field data from outside sales into revenue-driving decisions with AI that requires no conscious input.

AppExchange EXPO TOKYO 2026 centers on the theme of "Promoting Salesforce + AppExchange Utilization in the AI Era." The key point is how effectively field sales teams can leverage log face-to-face log generated in the field to drive results.
On the other hand, a structural challenge exists in the actual field sales environment: the busyness of visit activities often leads to delayed data entry, resulting in insufficient data collection before effective utilization can even begin.
UPWARD is an AI agent that automatically accumulates field activity data into Salesforce without requiring field sales representatives to consciously input it. By leveraging this organized field data, it enables performance improvement.

UPWARD Field Sales AI Agent

Key Features of the AI Agent "UPWARD" Available for Hands-On Experience at the Booth

On the day of the event, Salesforce users will see a demo that helps them visualize how the solution can be used in their own field sales operations.
The features below enable field sales visits themselves to become data, automatically accumulating in Salesforce.


  • Automatically detects your stay at the destination and fills in the time and location.
  • AI Business Card Scanning / AI Image Scanning
    Simply photograph business cards, documents, product labels, and more to register text information in Salesforce.
  • AI Meeting Minutes
    Record and summarize in-person meeting content, automatically generating activity reports.
  • AI Scheduler
    Identifies the optimal timing for client visits and automatically creates visit plans.
  • AI Call Analysis (Rolling out starting first half of 2026)
    Supports both outbound and inbound calls, recording and summarizing conversations for registration in Salesforce.

Outline of the event

Name: AppExchange EXPO TOKYO 2026
Date: Thursday, March 5, 2026, 11:30 AM - 4:30 PM
Venue: AP Tokyo Marunouchi
3F , Nippon Life Marunouchi Garden Tower (Salesforce Tower), 1-1-3 Marunouchi, Chiyoda-ku, Tokyo
Target Audience: Salesforce users, individuals interested app
Cost: Free(Pre-registration required)
Pre-register here:https://sfdc.smktg.jp/public/seminar/view/1297?d=sp61059up

UPWARD" INNOVATES THE LAST MILE IN THE FIELD

UPWARD is an AI-based sales support service specialized for field and visiting sales. It provides logcustomer touchpoint proprietary "advanced geofencing technology" and various AI functions log.It has been adopted by approximately 450 companies, primarily major corporations like Kubota, Rinnai, and Shizuoka Bank, where face-to-face customer interactions are the main sales channel. It is utilized digital transformation next-generation digital transformation.
"UPWARD" Introduction Materials: https://upward.jp/downloads/allservicematerials/

ABOUT UPWARD CORPORATION

UPWARD CO., LTD. PROVIDES DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING ISSUES FACED BY FIELD WORKERS WHO CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS BY VISITING THEM IN THE FIELD, BASED ON THE COMPANY'S MISSION OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS TO ACCELERATE THE GROWTH OF COMPANIES AND SOCIETY. WE PROVIDE DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING THE PROBLEMS OF FIELD WORKERS WHO CREATE VALUE THROUGH ON-SITE, OFFLINE CONTACT WITH CUSTOMERS. BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.

Company Profile

Company Name: UPWARD Inc.
Established: July 2016
Representative: CEO Ryusuke Kaneki
Location: Marunouchi Eiraku Building 26F, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Business Description: Development and provision of the field sales AI agent "UPWARD"
URL: https://corp.upward.jp/

<Press Release Inquiries>

UPWARD Inc. PR Team
03-6897-3683
pr@upward.jp

ABOUT UPWARD CORPORATION

UPWARD CO., LTD. PROVIDES DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING ISSUES FACED BY FIELD WORKERS WHO CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS BY VISITING THEM IN THE FIELD, BASED ON THE COMPANY'S MISSION OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS TO ACCELERATE THE GROWTH OF COMPANIES AND SOCIETY. WE PROVIDE DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING THE PROBLEMS OF FIELD WORKERS WHO CREATE VALUE THROUGH ON-SITE, OFFLINE CONTACT WITH CUSTOMERS. BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.

Company Profile

Company name UPWARD Co.

Location 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo

Representative Ryusuke Kaneki, CEO and Representative Director

Year Established July 2016

Capital 100 million yen

Business Activities: Development and provision of the field sales AI agent "UPWARD"

Press contact

UPWARD Co., Ltd. Corporate Headquarters, PR Team

Tel: 03-6897-3683

Mail pr@upward.jp

The names of the companies mentioned in this document are the registered trademarks or trademarks of their respective owners.
Download a free set of 3 documents

A full overview of the benefits and best practices of the introduction of the system

Download a free set of 3 documents

If you have any questions, please feel free to contact us.

TEL: 03-6897-3683
*Open hours: 10:00-17:00 (except Saturdays, Sundays, national holidays, and year-end and New Year holidays)