[March 4 (Wed) in Bangkok, Thailand] Business Transformation Seminar: Starting with Customer and Sales Management

UPWARD Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter "UPWARD") will host a free seminar titled "[Essential for Managers at Japanese Companies in Thailand!] Business Process Reengineering (BPR) Starting with Customer and Sales Management ― digital transformation the Concept of Business Process Reengineering digital transformation ―" in Bangkok.

This seminar is jointly hosted by TerraSky (Thailand) Co., Ltd. (Headquarters: Bangkok, Thailand; Representative: Yuta Kuribayashi; hereinafter TerraSky (Thailand)) and Thai CC Innovation Co., Ltd. (Location: Bangkok, Thailand; Managing Director: Yuhei Takizawa; hereinafter Thai CC Innovation). It provides a thorough explanation of eliminating dependency on specific individuals and enhancing productivity in sales activities at the Thailand base.

Background 

digital transformation companies digital transformation widely recognize the digital transformation, yet challenges are becoming apparent: "Systems were introduced, but they are disconnected from actual field operations," and "Input workload has increased without leading to productivity gains."
If customer information remains siloed by individual staff members and sales activities lack transparency, even the most advanced IT tools will only result in "double entry for management purposes" and fail to deliver genuine productivity gains. Especially considering Thailand's unique circumstances, such as smartphone-centric work environments and chronic traffic congestion, what is needed now is not merely tool implementation, but a "redesign of the sales process itself (BPR)."

Against this backdrop, three companies have come together: Thai CC Innovation, which supports local businesses' operational transformation through upstream consulting; TerraSky (Thailand), a leader in driving cloud adoption in Thailand; and UPWARD, which digitizes the last mile on the ground.
This seminar will comprehensively introduce the entire process: from identifying fundamental operational challenges and optimizing processes based on those insights, to building a sustainable system infrastructure that can be easily adopted and maintained on the ground, and maximizing sales activity results digital transformation.

Why isn't sales reform progressing as planned?
We'll unravel that bottleneck from the root cause and share a concrete roadmap for transforming your field operations in Thailand into a "winning sales organization."

Recommended for this type of person 

This seminar is recommended for executives, sales department managers, and digital transformation at Japanese companies based in Thailand, particularly those facing the following challenges:

【Organizational & Strategic Challenges】
Sales activities remain confined to individual minds or chat tools, failing to become organizational assets.
We want to eliminate potential sales losses like missed visits or delayed follow-ups.
【IT & Tool Challenges】
Schedules and reports are scattered across various tools, creating burdens from transcription and double entry.
In Thailand, where mobile is deeply integrated, we want to achieve smart, smartphone-centric operations.  
[Management Challenges]
We want to track and analyze the current locations and visit statuses of field sales representatives.
We want to advance automated reporting using the latest AI and data-driven management.

Outline of the event 

Title: [Must-See for Managers at Japanese Companies in Thailand!] Business Process Reengineering (BPR) Starting with Customer & Sales Management
　　　　　― digital transformation from BPR Concepts digital transformation ―
Date & Time: Wednesday, March 4, 2026, 1:30 PM - 4:00 PM (Registration Opens at 1:00 PM)
Venue: MÖVENPICK HOTEL SUKHUMVIT15 BANGKOK "LOTUS ROOM"
(Address) Sukhumvit Soi 15 Sukhumvit Road, Klong Toei Nuea Wattana 10110 BANGKOK
(Nearest Station) BTS Asok Station or BTS Nana Station
Participation Fee: Free(Advance registration required)
How to Participate: Please register via the URL below
　　　　　https://dx.upward.jp/4rE5rF4

〇Program Introduction:
Opening: Company Introductions
SESSION 1: [Thinking Method] Prescription for "Business Improvement" to Prevent Lost Opportunities (Speaker: Thai CC Innovation)
SESSION 2: [Practice] digital transformation to "Get Chosen" in Thai Workplaces (Speaker: TerraSky (Thailand))
SESSION 3:【Latest Case Study】The Cutting Edge of " digital transformation " Achieved with AI × Location Data (Presenter: UPWARD)
SESSION 4: 【Networking】Q&A & Networking

About the Speakers

Shota Shimoya

Thai CC Innovation Co., Ltd. (Hokkoku Bank Group)
Project Manager

Joined Hokkoku Bank in 2013. After working at a branch, began consulting on business improvement and system implementation within the ICT Group of the Consulting Department in 2018.In 2021, transferred to the Business Succession & M&A Group, handling M&A operations. From 2024, worked in the Overseas Group supporting overseas expansion. Since February 2025, currently engaged in business improvement consulting primarily for Japanese companies. Has supported approximately 80 consulting projects to date.

Yuta Kuribayashi

TerraSky (Thailand) Co., Ltd.
Managing Director

Joined Hewlett-Packard Japan, Ltd. in 2011. Engaged in sales for major manufacturing and financial industries in the Western Japan region. Joined Salesforce.com, Inc. (now Salesforce Japan) in 2015. Served as an Account Executive for major corporations, then Sales Manager, and subsequently as Deputy Branch Manager of the Western Japan Branch, supporting the digital transformation numerous digital transformation.
In 2024, joined TerraSky, Inc. In July of the same year, assumed the role of Managing Director at TerraSky (Thailand) Co., Ltd., leading business expansion in Thailand.

Masaki Ishida

UPWARD Inc.
Executive Officer, Vice President

After graduating from UCLA in 2009, he joined Trend Micro Inc. After working in marketing and sales in new businesses, he started his own business.
In 2015, he joined salesforce.com Inc. (now Salesforce Japan). After working as Inside Sales, Account Executive, and Sales Manager, he was engaged as Branch Manager. He then joined Slack Japan K.K., where he was in charge of the enterprise domain with a focus on the automotive and high-tech industries.
He joined UPWARD in March 2021.

UPWARD" INNOVATES THE LAST MILE IN THE FIELD 

UPWARD is an AI-based sales support service specialized for field sales and visiting sales. It provides logcustomer touchpoint proprietary "advanced geofencing technology" and various AI functions log.It has been adopted by approximately 450 companies, primarily major corporations like Kubota and Rinnai, where face-to-face customer interactions are the main sales channel. It is utilized digital transformation next-generation digital transformation.
"UPWARD" Introduction Materials: https://upward.jp/downloads/allservicematerials/