UPWARD Signs Sales Partnership Agreement with TerraSky (Thailand)

~Full-Scale Launch of Field Sales AI Agent "UPWARD" in the Thai Market~

UPWARD Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki) announces the signing of a sales partnership agreement with TerraSky (Thailand) Co., Ltd. (Headquarters: Bangkok, Thailand; Managing Director: Yuta Kuribayashi; hereinafter TerraSky (Thailand)), which supports digital transformation operating in the APAC region.
Under this agreement, TerraSky (Thailand) will commence sales and implementation support for the field sales AI agent "UPWARD" within Thailand.

Background and Significance of the Sales Partner Agreement

In Thailand, while mobile devices centered around smartphones are widely adopted, work styles based on notebook PCs are not common. Even for field sales and other visiting roles, smartphone-based work methods are the mainstream.
As a result, field sales operations face numerous challenges: " customer touchpointlogcustomer touchpointlog individual mobile log, making it difficult to grasp actual business operations," and "Activity reports are scattered across SNS and chat platforms, making organization difficult." Consequently, many companies have not implemented CRM systems. Furthermore, against the backdrop of traffic congestion and population decline due to low birth rates and an aging society, there is a growing need for systems that enable limited personnel to achieve results efficiently and share information quickly.
To address these challenges, UPWARD, which provides AI agents log activities from smartphones to CRM, and TerraSky (Thailand), with proven expertise in Salesforce implementation and utilization support, have partnered. This agreement was established to advance digital transformation within the Thai market.

Terrasky (Thailand) Managing Director Yuta Kuribayashi Comment

We are deeply honored to support our customers' businesses together in the Thai market through this partnership agreement.
In Thailand, the importance of establishing a sales infrastructure centered around Salesforce and utilizing data in the sales field is increasing year by year. In particular, "reducing the burden of data entry for sales representatives" is a challenge faced by many Thai companies. We are confident that implementing UPWARD will solve this issue and significantly contribute to sales transformation.
Through our partnership with UPWARD Co., Ltd., we will enhance sales field productivity. Furthermore, the synergistic effect with our solutions will enable us to contribute even more effectively to solving our customers' management and sales challenges.

UPWARD Director and CFO (Overseas Business Operations) Hiromasa Shimono Comment

We are honored to announce the signing of a sales partnership agreement with TerraSky (Thailand).
Through collaboration with TerraSky (Thailand), which possesses extensive experience in Salesforce implementation and utilization support, we are confident that UPWARD's AI-driven sales support platform will reach more companies in the Thai market.
UPWARD has leveraged AI to accumulate, visualize, and analyze activity data in field sales, supporting enhanced productivity and maximized sales results. Through this partnership, we will utilize these strengths to contribute to creating a new standard digital transformation in Thailand.

Information on Related Events

Following the signing of this sales partnership agreement, we will co-host an online seminar in Thai with TerraSky (Thailand) on Friday, February 20, 2026.
This seminar will explain the concept digital transformation using smartphones, against the backdrop of challenges in field sales within the Thai market, and demonstrate how to utilize the field sales AI agent "UPWARD" integrated with Salesforce.

■ Event Overview

Date: Friday, February 20, 2026
15:00–16:30 (Thailand Time) / 17:00–18:30 (Japan Time)
Format: Online
Organizers: TerraSky (Thailand) Co., Ltd., UPWARD Co., Ltd.
Languages: Thai, English
Registration URL: https://dx.upward.jp/49WPTFo

About TerraSky (Thailand) Co., Ltd.

TerraSky (Thailand) Co., Ltd. is a leading company based in Thailand that supports digital transformation operating in Thailand and the APAC region through Salesforce-centered cloud implementation and utilization support. We provide one-stop services ranging from new implementations to consultation for effective utilization.
Official Website: https://www.terrasky.co.th/s/?language=ja

UPWARD" INNOVATES THE LAST MILE IN THE FIELD

UPWARD is an AI-based sales support service specialized for field operations involving external sales and customer visits. It logcustomer touchpoint proprietary advanced geofencing technology and various AI functions log for log sales.It has been adopted by approximately 450 companies, primarily large corporations like Kubota and Rinnai that rely on face-to-face customer interactions as their main sales channel, and is utilized digital transformation next-generation digital transformation.
Service Site: https://upward.jp/
"UPWARD" Introduction Materials: https://upward.jp/downloads/allservicematerials/