NEC co-hosted a seminar! Practical Theory of digital transformation in Door-to-Door Sales - Barriers and Keys to Success

NEC and UPWARD reveal the reality and future of sales digital transformation

(Location: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter "UPWARD") will hold a free online seminar co-hosted by NEC Corporation (Location: Minato-ku, Tokyo; President and CEO: Takayuki Morita; hereinafter "NEC") on July 29, 2025 (Tuesday), with NEC as the guest speaker. (NEC) will be the guest speaker at the free online seminar "Practical Theory of digital transformation in Door-to-Door Sales: Barriers and Keys to Success" co-hosted by NEC.

Background: "Evolution of Field Sales" required in the era of sales digital transformation 

The way of sales and field sales in Japan is about to undergo a major transformation.
While many companies are promoting the digital transformation sales, they are also facing issues such as "where to start," "it is not penetrating into the field," and "the results of efficiency improvement are not visible.
In this seminar, NEC and UPWARD will join forces to explain the "ideal future of field sales" while unraveling the background of the real issues occurring in the field.
The seminar will discuss the current situation and latest trends in the Japanese sales field from NEC's perspective, specific solutions provided by UPWARD, and actual case studies. The presentation will also include actual case studies to illustrate the future of the sales field.

Recommended for this type of person

• Considering digital transformation sales floor, but don't know where to start.
• CRM/SFA has been implemented, but inputting is not progressing due to the burden of inputting in the field.
• Want to utilize customer data for sales strategy
• Want to improve efficiency and productivity in the sales field
• Increase customer touchpoint for better sales activities
• I want to keep up with the digital transformation trend of sales reform.

Outline of the event

Title: [NEC co-hosted seminar] Practical theory of digital transformation in door-to-door sales - Barriers that stand in the way and keys to success -
Date: Tuesday, July 29, 2025 from 14:00
Venue: Held online
Participation fee: Free
How to participate: Please register from the following URL
https ://dx.upward.jp/3GMhqib

About the Speakers 

Mr. Yuya Tsuda
NEC Industrial digital transformation Division
Director, digital transformation Solutions Group

Since joining NEC, he has been involved in sales to customers in a wide variety of industries, including telecommunications, manufacturing, nursing care, and real estate, for more than 10 years.
Since 2023, he has been in charge of product and service planning and development for small and medium-sized corporate customers.
He has also participated in NEC's Client Zero initiative, and based on his own experience, has been working to help customers digital transformation based on the experience he has gained in his own company.

Masaki Ishida
Executive Vice President, UPWARD

After graduating from UCLA in 2009, he joined Trend Micro Inc. After working in marketing and sales in new businesses, he started his own business.
In 2015, he joined salesforce.com Inc. (now Salesforce Japan). After working as Inside Sales, Account Executive, and Sales Manager, he was engaged as Branch Manager.
He then joined Slack Japan K.K., where he was in charge of the enterprise space with a focus on the automotive and high-tech industries, and joined UPWARD in March 2021.

About NEC 

For more than 120 years, NEC has been working to solve social issues by utilizing cutting-edge technologies and abundant knowledge. To create social values of "safety, security, fairness, and efficiency" through innovation, NEC implements innovative technologies and provides new value to society while collaborating and co-creating with partners in various fields. We aim to realize a sustainable society where everyone can fully realize their humanity.
NEC Official Website: https://jpn.nec.com/index.html

UPWARD" innovates the last mile in the field 

UPWARD is an AI-based sales support service specialized for outside sales and door-to-door sales. It provides various AI functions specialized for outbound sales, log automatic logcustomer touchpoint using our patented "advanced geo-fencing technology". The service has been implemented by more than 400 companies, including Kubota Corporation and Shizuoka Bank, and is being used as a next-generation digital transformation platform for sales.
Service website: https://upward.jp/
"UPWARD" introduction material: https://upward.jp/downloads/allservicematerials/