INTRODUCTION OF UPWARD HAS APPROXIMATELY DOUBLED ACTIVITY DATA ENTRY - CASE STUDY OF NIPPON LIQUOR CO., LTD.

ON MAY 29, 2025, UPWARD INC. (HEADQUARTERS: CHIYODA-KU, TOKYO; REPRESENTATIVE DIRECTOR AND CEO: RYUSUKE KANAGI; HEREINAFTER REFERRED TO AS UPWARD) ANNOUNCED THAT IT HAS SIGNED A CONTRACT WITH NIPPON LIQUOR CO., LTD. (HEADQUARTERS: CHUO-KU, TOKYO; REPRESENTATIVE DIRECTOR AND PRESIDENT: KAZUHISA NISHIMURA; HEREINAFTER REFERRED TO AS NIPPON LIQUOR) TO IMPLEMENT A DIGITAL TRANSFORMATION OF ITS SALES OPERATIONS. DIGITAL TRANSFORMATION WE HAVE PUBLISHED AN INTERVIEW ON THE OFFICIAL WEBSITE ABOUT THE USE OF "UPWARD" IN THE PROMOTION OF "CORPORATE SOCIAL RESPONSIBILITY." THIS ARTICLE INTRODUCES THE BACKGROUND TO THE INTRODUCTION OF UPWARD, AS WELL AS THE RESULTS OBTAINED THROUGH ITS USE, SUCH AS A SIGNIFICANT INCREASE IN THE NUMBER OF ACTIVITY DATA ENTRIES AND STRENGTHENED CROSS-DEPARTMENTAL COLLABORATION, ALONG WITH ACTUAL FIGURES AND VOICES FROM THE SALES FIELD.

SINCE ITS ESTABLISHMENT IN 1963, NIPPON LIQUOR HAS BEEN A SPECIALIZED TRADING COMPANY THAT HAS CAREFULLY SELECTED, IMPORTED AND SOLD WINES THAT ARE HIGHLY REGARDED BY HOTELS AND RESTAURANTS AROUND THE WORLD, UNDER THE PHILOSOPHY OF "FINE WINES FROM AROUND THE WORLD." IN SALES ACTIVITIES, THE COMPANY PLACES EMPHASIS ON DEEPENING RELATIONSHIPS OF TRUST WITH A WIDE RANGE OF CUSTOMERS, INCLUDING SUPERMARKETS, HOTELS AND RESTAURANTS, THROUGH FREQUENT VISITS AND PROPOSALS BASED ON SPECIALIZED KNOWLEDGE, LEADING TO CONTINUED BUSINESS AND INTRODUCTIONS TO NEW CUSTOMERS. THE COMPANY HAS INTRODUCED UPWARD AS A PLATFORM TO SUPPORT THESE SALES ACTIVITIES, AND IS WORKING TO IMPROVE BUSINESS EFFICIENCY AND THE SOPHISTICATION OF SALES PROCESSES.

■ MAIN EFFECTS OF INTRODUCING UPWARD

・Improve work efficiency and data entry rate simultaneously by utilizing mobile devices
Mobile app By utilizing the stay detection function and business card scanning function of the app, data can be easily entered when you are out or on the move. Compared to the previous Excel operation, the amount of work done after returning to the office has been significantly reduced, and the number of activity data entries has roughly doubled in the six months since the introduction.

Optimizing regular contact by visualizing activity data
By increasing the number of data entries, we were able to visualize contact status with customers, which had been an issue. Furthermore, by utilizing customer location information provided by UPWARD, it became easier to create optimal visit plans, facilitating the building of customer relationships.

- Strengthening internal collaboration by centralizing customer information
Sharing customer information and sales negotiation status on UPWARD has led to more active communication between sales and office staff. In addition, the elimination of personalization of information has led to the efficiency of handover work, which was previously a heavy burden.

NIPPON LIQUOR PLANS TO FURTHER UTILIZE UPWARD IN THE FUTURE TO NOT ONLY FURTHER IMPROVE THE EFFICIENCY OF ITS SALES ACTIVITIES, BUT ALSO TO ESTABLISH A SYSTEM THAT ALLOWS SALES REPRESENTATIVES TO AUTONOMOUSLY OPTIMIZE THEIR ACTIONS BASED ON DATA.

■Details of the case study : https://upward.jp/case/nipponliquor/

■ "UPWARD" revolutionizes the last mile on-site
UPWARD is a sales support service that specializes in outside and visiting sales. app It is an application that utilizes core technologies of geospatial information system (GIS), patented stay detection technology, and AI to automate data entry into customer relationship management (CRM) systems and optimize visit routes. It has been introduced to over 400 companies, including Kubota and Shizuoka Bank, and is used by many major companies whose main sales channel is face-to-face contact with customers. digital transformation It is used as the basis for.
"UPWARD" introduction materials: https://upward.jp/downloads/allservicematerials/