KOKONOE FLAVORING CO., LTD. PROMOTES DIGITAL TRANSFORMATIONFOR OUTSIDE SALES BY INTRODUCING "UPWARD".

(LOCATION: CHIYODA-KU, TOKYO; PRESIDENT AND CEO: RYUSUKE KANEKI; HEREINAFTER REFERRED TO AS "UPWARD") ANNOUNCES THAT IT HAS BEEN INTRODUCED AS A SALES SUPPORT SERVICE BY KOKONOE FLAVORED GASTRONOMY COMPANY (HEADQUARTERS: HEKINAN CITY, AICHI PREFECTURE; PRESIDENT: NOBUHIKO ISHIKAWA; HEREINAFTER REFERRED TO AS "KOKONOE FLAVORED GASTRONOMY").

• BACKGROUND AND BUSINESS CHALLENGES OF INTRODUCING "UPWARD" AT KOKONOE AJIRIN

Kuju Ajimon had a lot of information on restaurant turnover, new restaurant openings and closings, and was unable to keep track of business partner closings and closings, relocations, and department name corrections, and the corrections were time-consuming. In addition, sales representatives were burdened with activity reports on their computers after returning to the office, and many omissions were occurring. This made it difficult to keep track of activity in chronological order. UPWARD" visualizes customer information on a map, preventing the omission of visits to important customers. In addition, daily sales reports and activity reports can be voice-entered with a smartphone from outside the office, and exchanged business card information can be easily registered with the business partner manager, thereby improving the efficiency of sales activities. Activity reports that are often incomplete are also stored as data, allowing visualization and analysis of the latest sales status. This will lead to the resolution of dissatisfaction and organizational issues that the sales frontlines had been facing, which led to the introduction of "UPWARD". Kujyu-Migaron official website: https://kokonoe.co.jp/

• Overview of UPWARD Sales Engagement Platform

(1) Easy reporting and storing customer data with a smartphone while on the go Auto detection of stay log Auto phone log Easy reporting with a smartphone With "UPWARD Sales Engagement Platform," the app detects and automatically displays candidate companies to visit, greatly reducing the time and effort required for reporting. Call history is automatically log CRM. Reports can be easily made even when away from the office. Templates can be set up for report content, making it easy to report on activities with just a few taps from your smartphone, even when you are out of the office.

(2) Mapping customer data on a map and making use of it in a dashboard Customer mapping Customer chart Dashboard Accumulated customer data can be displayed on a map, and the priority of visits can be visualized by the color and size of pins. This allows you to visit the right place at the right time. In addition to business meeting status and activity history, customer data such as business card information of key persons and sales results are stored in the customer chart, making it easy for the person in charge to take over the customer's business. Accumulated activity data can be analyzed on the dashboard by team, by year, by sales office, and by various other axes.

• Outline of "UPWARD AI Scan for Business Card

(1) Business card registration, activity reports, and map confirmation required for outbound sales can be completed within the app UPWARD AI Scan for Business Card" enables the smartphone app "UPWARD AGENT" to perform a series of operations required for outside sales trips in a more one-stop manner than ever before. UPWARD AGENT" displays customer information on a map and enables easy activity reporting via smartphone using patented stay detection technology. By also being able to register business card information exchanged during visits, all operations associated with visits can be completed within a single app, without the need to launch separate app, leading to further streamlining of sales activities.

(2) Automatically link visited clients to business partners by stay detection UPWARD AGENT" mobile app automatically log visited business partners by using the stay detection function. Therefore, there is no need to link business card information on a separate screen after business cards are scanned. The acquired business card information is automatically registered with the business partner manager, allowing seamless registration of business card information without the need for complicated operations.

• ABOUT UPWARD

UPWARD" is an app realizes "sales engagement" to maximize the value of CRM and SFA. Centered on "storing and utilizing" customer data, UPWARD is linked to cloud CRMs such as Salesforce and Microsoft Dynamics365, and provides a variety of support functions to enable outbound and inbound sales representatives to work more creatively. Service website: https://www.upward.jp/ Features: https: //www.upward.jp/feature

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