UPWARD Begins Collaboration with Microsoft Products to Provide Sales Engagement Services Based on Microsoft Azure

(Location: Chuo-ku, Tokyo; President & CEO: Ryusuke Kaneki; URL : https://upward.jp ), whose mission is to "Innovate the Last Mile in the Workplace," announces that it will begin to provide sales engagement services based on the "Microsoft Azure" cloud platform. (Location: Chuo-ku, Tokyo, CEO: Ryusuke Kaneki, URL: 95) announces that it will start sequentially collaborating with various services provided by Microsoft Japan from February 2022 in order to provide sales engagement services based on the Microsoft Azure cloud platform.

UPWARD, which has provided sales support to approximately 300 companies, mainly major corporations digital transformation, and Microsoft, which provides comprehensive solutions through cloud services such as Microsoft Office 365, Microsoft Teams, Microsoft Dynamics 365, and Microsoft Power Platform Microsoft, which provides comprehensive solutions through cloud services such as Microsoft Office 365, Microsoft Teams, Microsoft Dynamics 365, Microsoft Power Platform, and others, will collaborate to realize a "digital feedback loop" in the sales domain that turns Microsoft-recommended data into intelligence. The goal is to spread more advanced sales engagement services by "building a data-driven sales organization" starting from customer touchpointdata from the field and "providing insights (awareness) to the field" by utilizing sales activity data and CRM data.

Background

In September 2021, UPWARD Co., Ltd. announced " 6 UX Values," a set of user experience values that will guide the advancement of its services, with the aim of realizing its mission of "Innovating the Last Mile in the Field," and redefined its vision for UX and products, including "seamless product experience" and "shortest time to value. Values" and redefined the UX and product vision that we should aim for, such as "seamless product experience" and "shortest time to value". By adopting Microsoft Azure with its high availability and scalability as part of the development platform for appapplications, sales activity data accumulated by UPWARD will be seamlessly linked to Microsoft cloud services such as Dynamics 365, and sales activity insights for each site and This enables the provision of individually optimized next-action recommendations (a function that recommends the most appropriate next action).

(Specific examples of future developments)

Provide optimal insights and recommendation functions based on customer information and sales activity data Provide a comfortable user experience, including faster UX and faster processing of large volumes of data Realization of comfortable collaboration work through integration with Teams

Ryusuke Kaneki, President and CEO, UPWARD,INC.

In order to achieve further sophistication as a cloud service, UPWARD has decided to adopt Microsoft Azure as part of its appapplication infrastructure. By adopting Microsoft Azure, a platform with excellent availability and scalability required for enterprise cloud services, as part of UPWARD's service infrastructure, we will be able to dramatically improve the customer experience in the field, as well as provide a variety of sales activity data (visits, calls, emails, In addition to dramatically improving the customer experience in the field, UPWARD expects to be able to provide a higher level of sales engagement services, including insight and recommendation functions that crosscut customer information with various sales activity data (visits, phone calls, emails, schedules, online meetings, business chats, etc.).

Comment from Mr. Chikara Tejima, Executive Vice President, General Manager of Cloud & Solution Business Division, Microsoft Japan Co.

Microsoft Japan is pleased to welcome UPWARD K.K. to provide sales engagement services based on Microsoft Azure and to start collaboration with Microsoft products. UPWARD has chosen Microsoft Azure as its app platform, and we expect that by integrating with various infrastructure and data technologies, they will be able to provide more accurate and scalable services by enabling large-volume data processing. In addition, Microsoft Azure can be integrated with Microsoft products such as Microsoft Teams, Microsoft Dynamics 365, and Microsoft Power Platform to create a seamless collaboration environment. In creating a data-driven organization, which is a challenge for many of our customers, UPWARD's solution, which "innovates the last mile in the field," will promote the use of CRM/SFA and highly accurate data input in the sales field, and realize a digital feedback loop, The solution will provide synergistic value-added with Microsoft products. Microsoft Japan will continue to contribute to solving business issues and promoting digital transformation Japanese customers through strategic collaboration with UPWARD, an ISV partner from Japan, in terms of technology and sales.

Webinar to be held on Tuesday, February 15

To commemorate the start of this collaboration, we will hold a web seminar "A New World of Sales Achieved by Seamless Collaboration of Microsoft x UPWARD Business app " featuring a TOP discussion between the two companies. For details, please see the UPWARD event page below. https://www.upward.jp/seminar/20220215-webinar