UPWARD CORPORATION RELEASES NATIVE APPVERSION OF UPWARD

(Location: Chuo-ku, Tokyo; President & CEO: Ryusuke Kaneki; URL : https://upward.jp ), whose mission is to "Innovate the Last Mile in the Field," will release a native https://upward.jp version of UPWARD on January 20, 2022, optimizing the user experience for frontline salespeople. We are pleased to announce the release of the native appversion of UPWARD.

Up until now, UPWARD has provided sales support services utilizing maps and location information displaying customer information, but the map function in the conventional "UPWARD" has been provided as an incidental feature within app screens such as Salesforce. With this release, the map function is now available within the independent native app version of "UPWARD. This allows sales support functions such as "map display that shows the approach destination at a glance" and "automatic detection and logcustomer touchpoint during visits and phone calls" to be completed all within a single app screen. By providing a seamless product experience as an " app can be handled quickly and easily at the sales site," the new service will support the acceleration of the digital transformation sales through sales engagement services.

BACKGROUND OF THE DEVELOPMENT OF THE NATIVE APPVERSION OF UPWARD

UPWARD, Inc. has been developing sales engagement services as a "front app to make CRM easier and more accessible to everyone. In September 2021, we announced our product vision "6 UX Values" to realize our mission "Innovate the last mile in the field". In September 2021, we announced the " 6 UX Values," the experience values we want to provide to users, as our product vision to realize our mission of "Innovating the last mile on site. In September 2021, we announced the "6 UX Values," the experience values we want to provide to users as our product vision to realize our mission of "Innovating the Last Mile in the Field." We have redefined the UX values we should aim for, such as "seamless product experience" and "minimizing time to value. We are committed to providing an easy-to-use product experience from the user's point of view, and aim to improve customer satisfaction and promote the digital transformation sales and marketing as a service that can be used more effectively in the field of sales.

O BY PROVIDING FUNCTIONALITY AS AN INDEPENDENT NATIVE APP, THE SCREEN DISPLAY CAN BE UNRESTRICTED BY CRM APPAPPLICATIONS, GREATLY IMPROVING EASE OF VIEWING AND USE.

o Based on customer information, you can filter and display visits and prospective customers by criteria.

o Utilizing native appimproves data processing speed.

Takuya Kenmochi, CCO and VPoP, Customer Success Division, UPWARD Co.

We believe that this release is an important milestone in expanding UPWARD's potential as a "sales engagement service" that facilitates the use of CRM. The ability to provide UPWARD's basic functions in a native app will bring significant UI and performance benefits, as well as allow for flexible addition and improvement of functions to provide an even more sophisticated user experience. Based on our product vision, " 6 UX Values," UPWARD is thoroughly committed to the user experience in the design and specification of our products. We will continue to refine our products, believing that each of our efforts will lead to ease of use in the field and, ultimately, to the essential utilization of CRM.