UPWARD unveils "6 UX Values," the experience values it wants to provide to users.

(Location: Chuo-ku, Tokyo; President & CEO: Ryusuke Kaneki; URL: https://upward.jp), whose mission is to "Innovate the Last Mile in the Field," will release on September 22, 2021, "6 UX Values," the experience values it wants to provide to users through its sales engagement service, UPWARD The " 6 UX Values " are the experience values that the company wants to provide to users through its sales engagement service "UPWARD". As a guidepost toward the realization and embodiment of our mission, we will realize further advancement of our services.

Why are the "6 UX Values" necessary now? - Ryusuke Kaneki, President and CEO, UPWARD Co.

UPWARD is a "mobile SFA" service for field sales that is currently used by approximately 300 customers, mainly major companies. In particular, our team has been working as one to enhance the solid usability and simple visualization functions that are easy to use in the "field" to improve efficiency and productivity in the field of sales. In the midst of such a situation, with the recent rapid changes in working styles and customer touchpoint, and the demand for essential digital transformation many companies, UPWARD's approach of "making every service user experience smarter" is the key to the essential digital transformation the field. We have come to the conclusion that UPWARD's approach of "making all service user experiences smarter" will lead to the creation of essential digital transformationcustomer touchpoint in the field. We believe that this approach will free businesspersons from tedious field work and create more human-like and creative customer touchpoint. In order to realize such a world as a cloud service, we have newly defined "6 UX Values (6 user experience value guidelines). Based on these 6 directions, UPWARD will not only improve service functions and develop new features, but also implement user-friendly and well-designed UI/UX and create a smart onboarding experience. We look forward to your continued support.

Comments on the creation of "6 UX Values" - Design Team, Development Division, UPWARD Co.

6 UX Values were created as a common language that all employees can use to further evolve UPWARD's services. The design team conducted a multifaceted study of UPWARD's services from user experience, business requirements, and technical aspects through data analysis, interviews, and workshops. After organizing and discussing the issues gathered from this research, 6 UX Values were extracted. We were conscious of the need to serve as a bridge between the company's mission and daily tasks. Considering the limit of information that the brain can process at one time (7 +/- 2), we summarized the values into 6 items and created symbolic illustrations to make them memorable. The 6 UX Values are the company-wide goals that UPWARD is currently emphasizing. Please look forward to our future evolution.

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