Customer information can be seen at a glance from a map! UPWARD MAP v.14" is released

UPWARD Ltd.(Location: Chuo-ku, Tokyo; President & CEO: Ryusuke Kaneki; URL: https://upward.jp), whose vision is to "Innovate the Last Mile in the Field," announced on April 16, 2021, the release of the long-awaited "UPWARD MAP v.14" with a significant upgrade of map marker display patterns, in response to numerous requests from its customers. This allows customers to use icons such as shapes and arrows, as well as their own images, to visualize customer information in a more intuitive manner.

Amid the demand for work style reform and productivity improvement, the sales field is undergoing major changes, partly due to the Corona disaster that began last year. Based on this update, we will promote productivity improvement of sales organizations under remote work, reinforcement of sales organizations, and digital transformation of field sales by communicating from a "map that visualizes customer information and is easy to understand in the field". Digital transformation in field sales.

Features and Benefits of "UPWARD MAP v.14

UPWARD has been providing a service that seamlessly visualizes customer data registered in CRM (Salesforce) on a map. With this update to v14, these customer data can now be expressed more freely in terms of "color," "size," and "icons/images. (*)
*Previously, UPWARD MAP did not have an "icon / image" axis of expression, but only a drawing function of zeros.

With this update, icons and images with high affinity to the meaning of information can be plotted on the map, enabling a more intuitive understanding of the customer situation and allowing the sales field to approach customers with higher priority and importance without hesitation. By being an easy-to-understand tool for the field, it can be used without placing a burden on the field, and it is expected to strengthen sales collaboration, raise the level of the organization, and promote digital transformation.

Example of use (1)

‍In new business sales, customers to be approached are represented by large ★ marks, customers who have had complaints in the past are represented by x, and customers who have had past transactions and do not have any now are represented by ■ marks. Share priorities in a highly visible format with salespeople and the distributor's sales team for onsite / telephone sales.

Example of use (2)

‍In route sales, etc., companies that have introduced their own services and those of their competitors are visualized using logo data and other information. In addition to being able to see at a glance the status of market share in the area you are in charge of, the size can be changed according to the number of unapproached days to achieve regular follow-up.

Comments from UPWARD President and CEO Kaneki

With the mission of "Innovation of the last one mile," we have been providing solutions mainly for salespeople in the field. We have already supported about 300 companies, mainly major companies, in their sales innovation, and based on our experience and feedback from our clients, we are convinced that "Ease of use/understandability in the field" is the most important factor for the digital transformation of the sales field "This is the reason why we have been supporting the digital transformation of the sales field.
With the release of UPWARD MAP v.14, this "ease of use/understandability in the field" will be further enhanced. We hope that our service will be the starting point for further innovation in the "last mile" of the sales field.

Comments from Jose Reyes (UPWARD MAP v.14 developer)

Visualization of information is very important in sales and any business, and UPWARD has already been able to display information on business partners and other information on a map with markers as a sales support tool, but we have enhanced the markers to make it even easier to distinguish the information. In addition to circle markers, graphic markers and image markers can now be used on the map.
Salespeople can decide where to visit next with a quick glance, and can take action immediately. We hope that UPWARD will continue to evolve as a tool to support your sales activities by allowing you to create even more creative maps and plan smart visitation plans based on this functionality. We look forward to your continued use of UPWARD.