UPWARD releases a case study of Tosoh Corporation's use of UPWARD

(Location: Chiyoda-ku, Tokyo; CEO: Ryusuke Kaneki; hereinafter "UPWARD") has published on its official website an interview with Tosoh Corporation (Headquarters: Chuo-ku, Tokyo; President: Masato Yaejima; hereinafter "Tosoh") regarding the use of UPWARD to promote sales digital transformation. (headquartered in Chuo-ku, Tokyo; Masato Yaejima, President & CEO; hereinafter referred to as "Tosoh") on its official website. This article introduces the background and deciding factors behind the introduction of UPWARD, as well as specific post-implementation effects.
Case study article: https://upward.jp/case/toso/

Tosoh has been manufacturing and selling window-related interior products in Japan since its establishment in 1949, and boasts the top share of the domestic market for its mainstay curtain rails. Tosoh conducts sales activities throughout Japan, mainly to interior stores, house builders, and interior decoration contractors.
The company introduced sales tools to share sales information, standardize sales, and improve visit efficiency. However, the company was burdened with the task of entering information on a computer after each sales visit, and the data could not be utilized because the entry was not retained, and the amount of visits could not be increased. In response to these issues, the decision was made to replace the system with "UPWARD," which is optimized for outside sales and allows intuitive data entry via mobile app.

Main effects of UPWARD introduction (comparison with before replacement)

• Utilizing mobile reporting, the number of activity reports increased by about 60%.
  Mobile reporting using the stay detection function reduced the burden of input work. Within two months of its introduction, the number of reports increased by approximately 60%.
• The number of reports after 5:00 p.m. has been reduced by half.
  Activity reports can now be completed via mobile phone from outside the office, eliminating the need to report after returning to the office, reducing the number of reports after 5:00 p.m. by approximately 50%, leading to shorter work hours and promoting work style reform.
• Real-time visualization of sales activities accelerates collaboration between departments
  Sales activities are now visualized in real time, enabling immediate support by management and smooth collaboration between departments.