An interview with Masaki Ishida, Executive Vice President of UPWARD, was featured in the *Hoken Mainichi Shimbun* ( digital transformation )
An interview article titled “UPWARD Co., Ltd. digital transformation ” was published on page 10 of the May 22, 2026, issue of the *Hoken Mainichi Shimbun*. Masaki Ishida, Executive Vice President of UPWARD, discusses the deployment of “UPWARD,” an AI agent specialized for field sales, within the insurance industry.
The article discusses how "UPWARD," a platform that uses location-based technology and AI to automatically convert log into data, is gaining traction in the insurance industry—including at Asahi Life—and explores how AI-powered meeting minutes for financial institutions are enhancing the verification of client intent, the documentation of conversations, and compliance adherence.
Please refer to the relevant section for details on the role and future direction of the AI agent "UPWARD" as a practical platform that leverages AI to enhance productivity in door-to-door sales within the insurance industry and to advance customer intent verification and compliance management.
Click here to read the article (Hoken Mainichi Shimbun, May 22, 2026, Page 10)
About the *Insurance Mainichi Shimbun*
The Hoken Mainichi Shimbun is a specialized newspaper that reports on developments in the insurance industry for professionals in the field. Specifically, it covers life insurance companies, property and casualty insurance companies, small-scale insurance providers (small-amount short-term insurance businesses), and various mutual aid organizations that perform functions similar to those of insurance companies.
Source: https://homai.co.jp/
▼Learn more about UPWARD
Product page for "UPWARD," an SFA/CRM system specialized for field sales: https://upward.jp
ABOUT UPWARD CORPORATION
Guided by its purpose to “unlock the creativity of field workers and accelerate the growth of businesses and society,” UPWARD, Inc. provides AX services specifically designed to address the challenges faced by field workers who visit client sites and create value through in-person interactions with customers. By leveraging technology to create an environment where workers can perform their duties using just a mobile device, the company aims to build a world where people can thrive regardless of their location or circumstances.
Company Profile
Company name UPWARD Co.
Location 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Representative Ryusuke Kaneki, CEO and Representative Director
Year Established July 2016
Capital 100 million yen
Business Activities: Development and provision of the field sales AI agent "UPWARD"
Press contact
UPWARD Co., Ltd. Corporate Headquarters, PR Team
Tel: 03-6897-3683
Mail pr@upward.jp
The names of the companies mentioned in this document are the registered trademarks or trademarks of their respective owners.
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