An interview with Masaki Ishida, Executive Vice President of UPWARD, was featured in the *Hoken Mainichi Shimbun* ( digital transformation )
An interview article titled “UPWARD Co., Ltd. digital transformation ” was published on page 10 of the May 22, 2026, issue of the *Hoken Mainichi Shimbun*. Masaki Ishida, Executive Vice President of UPWARD, discusses the deployment of “UPWARD,” an AI agent specialized for field sales, within the insurance industry.
The article discusses how "UPWARD," a platform that uses location-based technology and AI to automatically convert log into data, is gaining traction in the insurance industry—including at Asahi Life—and explores how AI-powered meeting minutes for financial institutions are enhancing the verification of client intent, the documentation of conversations, and compliance adherence.
Please refer to the relevant section for details on the role and future direction of the AI agent "UPWARD" as a practical platform that leverages AI to enhance productivity in door-to-door sales within the insurance industry and to advance customer intent verification and compliance management.
Click here to read the article (Hoken Mainichi Shimbun, May 22, 2026, Page 10)
About the *Insurance Mainichi Shimbun*
The Hoken Mainichi Shimbun is a specialized newspaper that reports on developments in the insurance industry for professionals in the field. Specifically, it covers life insurance companies, property and casualty insurance companies, small-scale insurance providers (small-amount short-term insurance businesses), and various mutual aid organizations that perform functions similar to those of insurance companies.
Source: https://homai.co.jp/
▼Learn more about UPWARD
Product page for "UPWARD," an SFA/CRM system specialized for field sales: https://upward.jp/
ABOUT UPWARD CORPORATION
UPWARD CO., LTD. PROVIDES DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING ISSUES FACED BY FIELD WORKERS WHO CREATE VALUE THROUGH OFFLINE CONTACT WITH CUSTOMERS BY VISITING THEM IN THE FIELD, BASED ON THE COMPANY'S MISSION OF "DRAWING OUT THE CREATIVITY OF FIELD WORKERS TO ACCELERATE THE GROWTH OF COMPANIES AND SOCIETY. WE PROVIDE DIGITAL TRANSFORMATION SERVICES THAT SPECIALIZE IN SOLVING THE PROBLEMS OF FIELD WORKERS WHO CREATE VALUE THROUGH ON-SITE, OFFLINE CONTACT WITH CUSTOMERS. BY LEVERAGING TECHNOLOGY TO CREATE AN ENVIRONMENT IN WHICH WORKERS CAN PERFORM THEIR TASKS WITH A SINGLE MOBILE DEVICE, WE AIM TO CREATE A WORLD IN WHICH THEY CAN BE ACTIVE REGARDLESS OF WHERE AND HOW THEY WORK.
Company Profile
Company name UPWARD Co.
Location 26F Marunouchi Eiraku Building, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Representative Ryusuke Kaneki, CEO and Representative Director
Year Established July 2016
Capital 100 million yen
Business Activities: Development and provision of the field sales AI agent "UPWARD"
Press contact
UPWARD Co., Ltd. Corporate Headquarters, PR Team
Tel: 03-6897-3683
Mail pr@upward.jp
The names of the companies mentioned in this document are the registered trademarks or trademarks of their respective owners.
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