ASAHI MUTUAL LIFE INSURANCE COMPANY INTRODUCES UPWARD SALES ENGAGEMENT SERVICE AT HEAD OFFICE SALES DIVISION

(Location: Chuo-ku, Tokyo; President and CEO: Ryusuke Kaneki; URL: https://upward.jp), whose mission is to "Innovate the Last Mile in the Field," announced today that on February 10, 2022, UPWARD, a sales engagement service that automatically detects and logcustomer touchpoint without any burden on the field, will be launched by Asahi Mutual Life Insurance Co. (Head Office: Shinjuku-ku, Tokyo; CEO: Hironori Kimura; URL: https://www.asahi-life.co.jp/; hereinafter "Asahi Mutual Life Insurance") has adopted "UPWARD", a sales engagement service that automatically detects and https://www.asahi-life.co.jp/ without any on-site workload, as a sales support tool at the headquarters sales division of Asahi Mutual Life Insurance Company (Head Office: Shinjuku-ku, Tokyo; President: Hiroki Kimura; URL: https://www.asahi-life.co.jp/; hereinafter "Asahi Mutual Life Insurance"). (headquarters: Shinjuku-ku, Tokyo; President: Hiroki Kimura; URL: 95; hereinafter "Asahi Mutual Life Insurance").

BACKGROUND OF THE INTRODUCTION OF UPWARD AT ASAHI MUTUAL LIFE INSURANCE COMPANY

Asahi Mutual Life Insurance's head office sales division had not yet implemented a system for activity management and customer management, so daily sales activities were log Excel. Since the operation was left to each sales representative and the data input format was not standardized, UPWARD, which allows easy activity reporting from a smartphone, was introduced to prevent the use of a single person and to centrally manage data. By managing customer information and activities on the system, data was accumulated in a standardized and stylized form, and quantified data was visualized on a dashboard. By breaking away from Excel-based data management, we are taking the first step digital transformation. In addition, since the Corona Disaster is preparing to conduct sales visits without appointments, we aim to visualize customers to be approached on a map based on customer data and activity data to conduct more efficient sales activities.

AKIFUMI YOSHINAGA, DIRECTOR, ASAHI DIGITAL INNOVATION LAB, ASAHI MUTUAL LIFE INSURANCE COMPANY, COMMENTS

Our goal is to create new added value that captures the current trends and deliver it to our customers. With this in mind, we established the " ASAHI DIGITAL INNOVATION LAB" in April 2020 to promote digital transformation. In this context, we believe that there are many hints in our daily sales activities in order to quickly catch changes in customer values and needs and provide new services that focus on the customer experience, and that we can use these data as "assets" that create added value. We felt the need to introduce an IT tool that would turn this data into an "asset" that would create added value.

WE ADOPTED UPWARD BECAUSE OF ITS ABILITY TO REALIZE A NEW SALES STYLE WITH AN EYE ON THE POST-CORONA ERA, AND WE EXPECT THAT THE INTRODUCTION OF UPWARD WILL ALLOW US TO ACCUMULATE AND UTILIZE CUSTOMER TOUCHPOINTDATA THAT CAN BE ANALYZED AND CREATE ADDED VALUE THAT IS "UNIQUE TO ASAHI MUTUAL LIFE INSURANCE" THAT WE CAN OFFER TO OUR CUSTOMERS.

UPWARD" SECURITY FOR FINANCIAL INSTITUTIONS

UPWARD ensures international standards of security by developing and delivering services on the platforms of leading global market-leading cloud services such as Salesforce and Microsoft. With the Corona Disaster making in-person interviews valuable, financial salespeople who need to dig deep into the issues and strengths of key customers are required to improve the quality of communication in every single offline customer touchpoint. By promoting the use of mobile in a secure environment, more timely and accurate customer touchpointinformation can be obtained, and the PDCA cycle of sales activities can be performed UPWARD. It also supports new ways of working for financial sales in a post-corona society, such as going directly home from work, remote work support based on location information, and telephone activities log.

For more information on UPWARD security, please visit https://upward.jp/security/

In October 2021, UPWARD will be linked with Okta, a global IDaaS (Identity as a Service) vendor. In October 2021, UPWARD also established SSO collaboration with Okta, a global Identity as a Service (IDaaS) vendor, to improve convenience and security.

For more information on UPWARD's security enhancements, please see this press release. https://prtimes.jp/main/html/rd/p/000000033.000015260.html https://prtimes.jp/main/html/rd/p/000000014.000015260.html