Land purchasing is a part of real estate sales. Land purchasing requires going to the site on one's own feet and finding prime land efficiently. However, many people in charge of this task search for land at random based on maps or Google Maps, visit only familiar real estate companies, or conduct inefficient route sales, and often end up losing prime land to competitors. In this article, we will explain in detail the reasons for the lack of results in such land purchase operations and provide tips on how to achieve results. The shortcut to success in sales digital transformation! We will introduce the causes of failure and solutions.
A thorough explanation of tips to streamline the sales process of purchasing land for sites!
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Table of Contents
What is site purchase?
Site purchase sales is a real estate sales job that involves purchasing land to build and sell condominiums and houses, or to use as parking lots, rental warehouses, and so on. There are two main types of "land purchase sales. One of the representative styles is the "on-site purchasing type," in which you directly visit the site to search for land and approach the owner based on the lot number information. The other is the "via vendor type," in which you are introduced to the land or property through a real estate agent.
Characteristics of "unsuccessful" site purchase sales
Site procurement sales is known to be one of the most difficult types of real estate sales, requiring a high level of skill in order to continuously produce results. Whether one works in the "on-site purchase" or "through a contractor" type, sales activities are tied to the land, so one has to rely on one's personal land knowledge and network. As a result, there is a strong tendency for the sales activities to become more person-centered. In order to achieve success in land purchase sales, it is necessary to avoid some "pitfalls. If any of the characteristics below ring a bell with you, you may need to consider introducing a system or other means to improve your field operations.
(1) We cannot refer to past transaction data because we use paper maps or Google Maps
(2) It takes a long time to approach the owner because we look up the owner's information at our desk after returning to the office based on the lot number
(3) Photos taken at the site have accumulated in the camera roll
(4) We only visit familiar real estate agents (5) We only visit familiar real estate agents (6) We do not share past transaction results and visit only familiar real estate agents (4) Visiting only familiar real estate agents
(5) Approaching without sharing past transaction records
How to structure site purchase sales with digital technology?
It may seem difficult to clear the above problems one by one, but we can view them all as common issues in that they are not structured to accumulate and utilize customer data. In this case, it is necessary to improve the sales system so that information on real estate agents and land can be managed centrally within the company and anyone can work efficiently based on the data. In recent years, an increasing number of companies have introduced a system called CRM (Customer Relationship Management) because more and more managers are thinking of using customer data to de-personalize field operations.
Points to keep in mind when introducing the system
When it comes to "customer management," many companies choose a system based on the logic of the manager who manages the business. However, if the product is not "easy to understand" and "easy to use" from the perspective of the field, it will not be used, and the company will end up just installing a system. Determining whether a product is "field-oriented" is very simple. The first step is to determine whether the system has been developed for mobile devices such as smartphones and tablets. Many systems that are designed to be used in the office are not easy to use in the field where PCs are not available, and it is a common story that after the system is introduced, it struggles to penetrate within the company.
SPEED UP THE PURCHASE AND APPRAISAL OF SITES! 3 RECOMMENDED FUNCTIONS OF "UPWARD
WHILE THERE ARE A VARIETY OF DIGITAL TRANSFORMATIONTOOLS OUT THERE, OUR SALES ENGAGEMENT SERVICE, UPWARD, UTILIZES ADVANCED LOCATION-BASED TECHNOLOGY TO AUTOMATICALLY DETECT AND LOGDETECT SALES ACTIVITY DATA INTO CRM AND OPTIMIZE FIELD SALES REPRESENTATIVESSALES ACTIVITIES. THE SERVICE ALSO INCLUDES A NUMBER OF USEFUL FUNCTIONS FOR SITE PURCHASE SALES, AND IS USED BY MANY COMPANIES IN THE REAL ESTATE INDUSTRY. SOME OF THESE FUNCTIONS ARE INTRODUCED BELOW.
Map of Excellent Real Estate Agents
This function visualizes high-priority real estate agents on a map. The real estate agents that should really be visited are prioritized on the map by multiplying the past "number of referrals," "number of assessments," and "track record of sales". In addition, you can also check the surrounding appraisal and purchase results that can be used as price reference. It supports speedy responses up to bidding.
3-second land number search
THIS FUNCTION ALLOWS YOU TO QUICKLY RETRIEVE OWNER INFORMATION FROM THE BLUE MAP. WHEN YOU FIND A GOOD LAND OR PROPERTY, "UPWARD" DISPLAYS A BLUE MAP. SIMPLY PINPOINT AND HOLD THE OWNER INFORMATION OF THE PARCEL YOU WISH TO ACQUIRE, AND THE LAND NUMBER OF THE LOT WILL BE ACQUIRED. THE ACQUIRED LAND NUMBER IS AUTOMATICALLY REGISTERED IN CRM AND NOTIFIED TO THE HEADQUARTERS STAFF, ALLOWING THEM TO SMOOTHLY TAKE OVER THE INVESTIGATION OF THE OWNER'S NAME.
One-step photo registration
FOR SITE PURCHASING SALESPEOPLE, ON-SITE PHOTOS ARE EXTREMELY IMPORTANT DATA, BUT IT IS COMMON FOR MANY OF THEM TO BE SITTING IN THE CAMERA ROLL BECAUSE OF THE TIME-CONSUMING PROCESS OF TRANSFERRING THEM TO A PC. WITH "UPWARD," PHOTOS TAKEN ONSITE CAN BE LINKED TO CUSTOMER INFORMATION IN CRM AND IMMEDIATELY REGISTERED ON THE SPOT. THE OPERATION CAN BE COMPLETED IN A SINGLE STEP, USING ONLY A SMARTPHONE OR TABLET, SO IT IS POSSIBLE TO SHARE HIGH-QUALITY INFORMATION WITHOUT PLACING A BURDEN ON THE FIELD.
NEWS RELEASE] UPWARD AGENT LAUNCHES "PHOTO REGISTRATION FUNCTION
■ "UPWARD" introduction case study in the real estate industry
[Real estate from a field perspective digital transformationcase study] By structuring purchasing and appraisal operations, the company went from 8th to 2nd place in the industry in six years!
[REAL ESTATE FROM A FIELD-ORIENTED PERSPECTIVE DIGITAL TRANSFORMATIONCASE STUDY] STREAMLINING SITE PROCUREMENT THROUGH THOROUGH DIGITIZATION USING MOBILE DEVICES!
THE SITE PURCHASE FUNCTION OF "UPWARD" IS ALSO EXPLAINED IN THE VIDEO.
OUR COO, MR. ISHIDA, INTRODUCES A DEMO OF SITE PROCUREMENT USING "UPWARD". PLEASE CHECK IT OUT AS WELL.
Conclusion
Land procurement is an area where sales staff can easily become individualized, so in order to strengthen the sales force of the entire organization, it is important to systematize the process with digital technology and visualize land lot number information and quality real estate agents within the company.
Please feel free to contact UPWARD if you are considering improving the efficiency of your land purchasing operations.
A full overview of the benefits and best practices of the introduction of the system
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