Case Study｜Asahi Field Marketing, Ltd.

UPWARD is used for rounders.
Even newly hired staff can quickly move into field work

Company Name

Asahi Field Marketing

Type of industry

Trading company/wholesaler

Business Scale

1001-5000 persons

Problem

Follow-up with existing customers

Human resource development and know-how sharing

Strengthen internal data collaboration

Increase in the number of activities

Optimization of visit schedules

Areas of Application

Head Office Location

2-4-1, Ebisu-minami, Shibuya-ku, Tokyo 150-0022, Japan

URL

https://www.asahi-gf.co.jp/

Asahi Field Marketing, Ltd. uses UPWARD for rounding operations responsible for creating sales areas and sales promotions at drugstores and mass merchandisers that handle food confectionery, supplements, and infant food products such as "Mintia," which are products of Asahi Group Foods, Ltd.
Market staff members have a store in charge of each area, and use UPWARD to confirm activity instructions from headquarters and make daily rounds of the stores. By using UPWARD to efficiently visit stores while looking at a map, and by utilizing UPWARD to upload images and share information, including activity reports, even newly recruited staff can get on with their field work in no time at all.
We have built a system with Salesforce + UPWARD in order to continue to meet diversifying consumer needs at a high level and conduct proposal-based lounger operations.