Case Study|Asahi Field Marketing, Ltd.

UPWARD is used for rounders.
Even newly hired staff can quickly move into field work

Company Name

Asahi Field Marketing

Type of industry

Wholesale

Business Scale

1001-5000 persons

Problem

Follow-up with existing customers
Human resource development and know-how sharing
Strengthen internal data collaboration
Increase in the number of activities
Optimization of visit schedules

Areas of Application

 

Head Office Location

2-4-1, Ebisu-minami, Shibuya-ku, Tokyo 150-0022, Japan

URL

Hideyuki Nakagawa
Hideyuki Nakagawa
Director, Head of Tokyo Branch (at the time of filming)
Koji Miura
Koji Miura
Head of Kanto Branch (at the time of filming).
Takako Narita
Takako Narita
Kanto Branch Office Market staff (at time of filming)

Asahi Field Marketing, Ltd. uses UPWARD for rounding operations responsible for creating sales areas and sales promotions at drugstores and mass merchandisers that handle food confectionery, supplements, and infant food products such as "Mintia," which are products of Asahi Group Foods, Ltd.
Market staff members have a store in charge of each area, and use UPWARD to confirm activity instructions from the head office and make daily rounds of the stores. By using UPWARD to efficiently visit stores while looking at a map, and by using UPWARD to upload images and share information, including activity reports, even newly recruited staff can get started on field work in no time at all.
Proposal-oriented rounders who continue to meet diversifying consumer needs at a high level. We have built a system with Salesforce + UPWARD in order for you to conduct your business.

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