Case Study｜Park Japan Co.

Linking contextual information and location

─ How was UPWARD introduced in June 2013?

Originally, customer data was managed in Access as text data, but as the number of cases increased, it became heavy, so we first introduced Salesforce to manage it in the cloud. However, we were still dissatisfied with the fact that we could not smoothly match textual information with locations, even though our work is closely related to the land.
In fact, it takes one to two hours every day to map out the day's sales route. Even when I have free time at a sales destination, I have to return to the office to find out if there is any vacant land in the vicinity or if there is a history of sales in the past. Our biggest challenge was to make this part of the process more efficient and increase the amount of time spent on sales activities.
After asking around to various vendors for a good system, we decided to adopt UPWARD because we heard that it was mobile-compatible and easy to use. 

Easy to operate and improvements are reflected immediately

─ What were the specific points of your decision to introduce the system?

It is a good match with Salesforce, and it is easy to call up and register information based on a map, even in the field of sales. We also appreciate the flexibility of the system, which allows us to modify the Salesforce screen to meet our needs.
At first, we were worried about whether our sales staff would be able to use the system well, but since it is easy to operate and improvements are reflected immediately, they quickly became accustomed to it. 

Significant increase in number of sales

─ What are the effects of the introduction of the system?

First of all, sales route planning, which used to take 5 to 10 minutes with a printed map, is now very easy: just launch UPWARD on a PC or iPad, search for the necessary information, and check it on the map. This allows us to spend more time on sales activities. Also, since UPWARD is available on iPads in the field, we can search for customers in the vicinity and conduct sales activities as soon as we have free time. This has greatly increased the number of sales and eliminated the number of salespeople who fail to meet their targets.

─ With competition in the industry also fierce, have you seen any results in terms of competitiveness?

The results are coming in. A major company in the industry would probably receive inquiries from landowners one after another, but the only way for a mid-sized company like ours to compete with them is to aggressively attack untapped areas. In this sense, the introduction of UPWARD has made it possible for us to expand our route sales activities to include new landowners, which is a great achievement. We are now receiving comments from other companies in the same industry, saying, "You are developing in a good location. 

I think it is important for developers and users to work together to create business systems, making modifications in accordance with the business process afterwards, rather than simply creating a system once and calling it done. UPWARD is trustworthy in that they thoroughly adhere to such a stance. I can feel your passion for your service. I look forward to working with you in the future.